Service Model Research of Bicycle-sharing based on Mobility-as-a-Service (MaaS)
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초록
Mobility as a Service is a service conception to achieve the intelligent transportation system. Its aims to improve the travel experience. In one platform, it connects various transportation modes to offer service and users only need to pay in one time for the whole travel. But the single MaaS platform easily faces the problems such as low user traffic, low retention rate and the access to markets of the this service is still unfound. From the perspective of bicycle-sharing, this research makes the MaaS concept into bicycle-sharing to build a better service model. The bicycle-sharing combine with the MaaS concept is innovative in business model, travel model and service architecture. In addition, this research also tests users' expectations for service model. The research shows that MaaS-based bicycle-sharing could offer flexible and convenient travel experience in the aspects of combined transportation, travel, transfer and payment, and it also makes it possible to make travel services according to need, and sustainable transport.
Abstract
Mobility as a Service is a service conception to achieve the intelligent transportation system. Its aims to improve the travel experience. In one platform, it connects various transportation modes to offer service and users only need to pay in one time for the whole travel. But the single MaaS platform easily faces the problems such as low user traffic, low retention rate and the access to markets of the this service is still unfound. From the perspective of bicycle-sharing, this research makes the MaaS concept into bicycle-sharing to build a better service model. The bicycle-sharing combine with the MaaS concept is innovative in business model, travel model and service architecture. In addition, this research also tests users' expectations for service model. The research shows that MaaS-based bicycle-sharing could offer flexible and convenient travel experience in the aspects of combined transportation, travel, transfer and payment, and it also makes it possible to make travel services according to need, and sustainable transport.
참고문헌 (31)
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