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중국 제조업에서 그린 비즈니스 전략과 혁신이 CSR 및 수출 성과에 미치는 영향

The Impact of Green Business Strategies and Innovation on CSR and Export Performance in Chinese Manufacturing

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한국아시아학회 (The Korean Association Of Asian Studies(Kaas))|2024.11|아시아연구 (The Journal of Asian Studies)|제27권 제4호|pp. 17-36|DOI 10.21740/jas.2024.11.30.2.17

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혁신InnovationCSRExport Performance수출 성과그린 비즈니스 전략중국 제조업 중소기업Green Business StrategyChinese Manufacturing SMEs
주제분류지역학

초록

본 연구는 중국 제조업 중소기업(SME)의 수출 성과를 중심으로, 기업의 사회적 책임(CSR)과 성과 간의 관계에서 그린 비즈니스 전략과 혁신의 조절 효과를 조사하고자 한다. 또한 자원기반 관점(RBV)과 동적 역량 이론에 기반하여, 이 연구는 그린 비즈니스 전략과 혁신 역량이 CSR 이니셔티브가 환경 및 경제적 성과에 미치는 영향을 어떻게 변화시키는가를 분석한다. 중국의 중소기업을 대상으로 설문조사를 진행하고 수집된 설문조사 데이터를 활용하여 실증 분석을 한 결과, 그린 비즈니스 전략과 혁신이 CSR이 수출 성과에 긍정적인 영향을 미칠 뿐만 아니라 수출 성과를 크게 향상시킨다는 것을 알 수 있었다. 하지만 CSR과의 상호작용을 통해 혁신 수준이 높아질수록 CSR의 긍정적 효과가 약화되는 분석결과다 도출되었다. 이러한 결과는 기업이 그린 비즈니스 전략과 혁신을 추진할 때 CSR 활동과의 호환성을 고려하여 이러한 전략이 상호 보완적으로 작용할 수 있도록 해야 함을 시사한다. 본 연구를 통해 글로벌 시장에서 지속 가능한 경쟁 우위를 달성하기 위해 CSR을 그린 비즈니스 전략 혁신이 중요함을 강조하고 아울러 이러한 연구결과는 빠르게 진화하는 중국 제조업 부문에서 CSR, 혁신, 비즈니스 성과 간의 복잡한 역학 관계를 이해하고 관련 학문을 연구하는 학자와 실무자 모두에게 가치 있는 시사점을 제공할 수 있을 것으로 기대한다.

Abstract

This study examines the moderating effects of green business strategies and innovation on the relationship between Corporate Social Responsibility (CSR) and performance, focusing on the export performance of Chinese manufacturing Small and Medium Enterprises (SMEs). Grounded in the Resource-Based View (RBV) and Dynamic Capabilities Theory, this research analyzes how green business practices and innovative capabilities alter the impact of CSR initiatives on both environmental and economic outcomes. Empirical analysis using survey data collected from Chinese SMEs reveals that green business strategies and innovation significantly enhance the positive effects of CSR on export performance. This study highlights the importance of aligning CSR with green and innovative practices to achieve sustainable competitive advantages in the global market. These insights provide valuable implications for scholars and practitioners seeking to understand the complex dynamics between CSR, innovation, and business performance in the rapidly evolving Chinese manufacturing sector.

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