基于SWOT分析的韩国引进中国留学生发展战略研究 －以2000年至2020年期间赴韩留学中国留学生数据为基础

Abstract

According to the statistics of the Korea Educational Development Institute (KEDI) from2000 to2020, Chinese students have entered a period of rapid growth and stable development. Chinese students studying in Korea peaked in 2019, falling for the second consecutive year after 2020 due to the COVID-19 pandemic and multiple factors. In fact, the growth rate of Chinese students in South Korea has been on a marked decline since 2017. The strategy and present situation of attracting Chinese students are important to the Korean international education industry, including Strength, Opportunities, Weakness and Threats. The SWOT analysis shows that the attraction of Chinese students is affected by many factors such as Sino-Korean relations, the policy of studying in Korea, the strategy of Korean universities, and the satisfaction of students' educational background. This paper analyzes the current situation of education exchange between Korea and China from 2000 to 2020, but there are still shortcomings in Korean language education, student management and unstable employment path. As the number of students studying in China has changed, Korea's international education industry and the government have introduced or adjusted their policies to cope with the change and have also developed markets for students from other countries. The Korean international education industry needs to make efforts to attract outstanding Chinese students, provide customized courses, establish a systematic management system for international students, and provide employment opportunities. Through the above-mentioned solutions, we hope that the education of foreign students in both countries will develop in a healthy way.