Partisan audiences’ commenting behavior and selective exposure to related-content in mainstream news and blogs : Relative hostile media effect approach
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This 2 (partisan opinion) x 2 (content source) x 2 (content valence)factorial experiment investigated partisan audiences’ (N = 405)commenting behavior and selecting related-content after reading content from either mainstream news source online (the Associated Press) or citizen blogs. Regardless of source, partisans who experience stronger hostile media effect were more likely to comment on content they read. This study also confirmed partisans’ selective exposure to related-content. The selective exposure was positively related with the perceived bias of the content. This study suggests that partisan audiences’ commenting behavior and selective exposure to related-content may reinforce partisanship rather than consensus between the supporters and opponents of controversial issues.
Abstract
This 2 (partisan opinion) x 2 (content source) x 2 (content valence)factorial experiment investigated partisan audiences’ (N = 405)commenting behavior and selecting related-content after reading content from either mainstream news source online (the Associated Press) or citizen blogs. Regardless of source, partisans who experience stronger hostile media effect were more likely to comment on content they read. This study also confirmed partisans’ selective exposure to related-content. The selective exposure was positively related with the perceived bias of the content. This study suggests that partisan audiences’ commenting behavior and selective exposure to related-content may reinforce partisanship rather than consensus between the supporters and opponents of controversial issues.
참고문헌 (44)
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