여성의 사회인구학적 특성 및 선호하는 라이프 스타일이 화장품 선택에 미치는 영향

Abstract

The purpose of this study is to understand women's choice for cosmetics toward socio-economic status and life style. A survey was conducted among a random sample of 147 over the age of 20 in Seoul and Kyunggi area and the questionaries were filled by themselves. To process the data, χ²-test was performed using SPSS, a statistics program, and logistic regression and discriminant analysis were carried out as well. All of statistical significance was at p<.05, p<.01 and the results are as follows. There are different on life style toward age, marriage, monthly income. Monthly income, education level, married, job are affected open-mind life style. Age is affected self-ostentation life style, motivated ability life style Unmarried is affected self-ostentation life style, open-mind life style. As increasing monthly income is affected motivated ability life style. On women's choice for cosmetics toward life style, there are different open-mind life style, motivated appearance life style and desire for beauty life style toward price.