모수적 생존모형을 이용한 유기농산물의 지불의향 가격 분석
Analysis of Consumers’ Willingness to Pay for Organic Agricultural Products Using Parametric Survival Model
2
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
The purpose of this study is to analyze willingness to pay (WTP) for organic agricultural products. To accomplish the objective of the study, a consumer survey was conducted. Based on the pilot survey results, parametric survival model was used to analyze the WTP for organic products. The estimation results showed that the WTP for organic agricultural products is 1.4-fold when compared with the conventional products, which is lower than the current price by about 30 percent. The analytical results also showed that such variables as gender, recognitions for organic agricultural products, and consumers’ income have very significant effects on the WTP, and that there are no differences among WTPs by consumption goals. Based on major findings, the most effective countermeasure was suggested for expanding of organic food consumption through the premium reduction of organic products. Reducing the costs of production and distribution, supporting farmers’ income by direct payment system were presented. Furthermore, it is needed to allocate more budget for promoting the consumption and distribution of organic agricultural products, and for enhancing conservation of agricultural environment.
Abstract
The purpose of this study is to analyze willingness to pay (WTP) for organic agricultural products. To accomplish the objective of the study, a consumer survey was conducted. Based on the pilot survey results, parametric survival model was used to analyze the WTP for organic products. The estimation results showed that the WTP for organic agricultural products is 1.4-fold when compared with the conventional products, which is lower than the current price by about 30 percent. The analytical results also showed that such variables as gender, recognitions for organic agricultural products, and consumers’ income have very significant effects on the WTP, and that there are no differences among WTPs by consumption goals. Based on major findings, the most effective countermeasure was suggested for expanding of organic food consumption through the premium reduction of organic products. Reducing the costs of production and distribution, supporting farmers’ income by direct payment system were presented. Furthermore, it is needed to allocate more budget for promoting the consumption and distribution of organic agricultural products, and for enhancing conservation of agricultural environment.
참고문헌 (19)
- Greene, W. H., "Econometric analysis" (2012), Prentice Hall
- Kwon, O. S., "Environmental Economics" (2007), Pakyoungsa
- 권오상, "친환경농산물 브랜드 광역화에 대한 소비자 선호도 분석: ｢팔당善｣에 대한 지불의사를 사례로", 농촌경제, 32(1), pp.89~109 (2009), 한국농촌경제연구원
- 김재성, "친환경 밤의 소비자 인식 및 지불의사금액 분석", 한국임학회지, 95(4), pp.415~422 (2006), 한국임학회
- 김명은, "임산물재해보험에서 산림경영인의 보험료 지불의사액 추정", 한국임학회지, 104(1), pp.162~168 (2015), 한국임학회[DOI]
- 김병무, "친환경농산물의 생산실태 및 소비확대에 관한 연구-광주,전남지역을 중심으로", 한국유기농업학회지, 12(3), pp.265~278 (2004), 한국유기농업학회
- Analysis of Consumer Preferences and Purchasing Behaviors Towards Environmentally Friendly Agricultural Products, "Kim, C. G.", Korea Rural Economic Institute, ~, pp.Research Report R500 (2005)
- Consumers’ Attitudes and Marketing Strategies for Environmentally Friendly Agricultural Products, "Kim, C. G.", Korea Rural Economic Institute, ~, pp.Research Report P098 (2008)
- Production and Consumption Status and Market Prospects for Environment-Friendly Agri-foods, "Kim C. G.", Korea Rural Economic Institute, ~, pp.Research Report P157 (2012)
- 안병렬, "친환경농산물에 대한 구매행태 특성분석-비자를 중심으로", 한국유기농업학회지, 13(3), pp.229~242 (2005), 한국유기농업학회
- Allison, P. D., "Comparing Logit and Probit Coefficients Across Groups", Sociological Methods & Research, 28, pp.186~208 (1999)
- Marketing Development for Environmentally Friendly Agricultural Products, "Oh, H. S.", Sungkyunkwan University, ~ (2000)
- Yasuo, F., "Estimation of Willingness-to-Pay (WTP) for Water and Sanitation Services through Contingent Valuation Method (CVM) - A Case Study in Iquitos City, The Republic of Peru-", JBICI Review, 11, pp.59~87 (2005)
- Yoon, S. W., "An Analysis of Korean Consumer on Organic Farming Products", Korean Journal of Organic Agriculture, 8(3), pp.35~52 (2000)
- Analysis of Consumption Situations towards homemade Organically Processed Food, "Jeong, H. K.", Korea Rural Economic Institute, ~, pp.Research Report P139 (2011)
- 허승욱, "친환경농산물의 지불의사금액 분석과 그린 마케팅 전략-수도권 소비자를 중심으로-", 한국유기농업학회지, 12(3), pp.317~332 (2004), 한국유기농업학회
- "INTCENS: Stata module to perform interval-censored survival analysis" (2005)[URL]