블루베리 농가의 경영 효율성 및 생산성 분석

Abstract

Blueberry producers' management is failing as a result of the price decline caused by an increase in blueberry imports and the accompanying deterioration in management. Consequently, an endeavor was undertaken to verify the measurement and impact from the standpoint of efficiency and productivity of blueberry management, and to offer an indication of management improvement through analysis. Using the Rural Development Administration's income survey data, the data for twenty-four blueberry farms was analyzed. First, the management effectiveness of blueberry cultivators was evaluated. Using the CCR model (0.7297) and the BCC model (08148), the efficiency of a farm was examined. When the efficiency is one, CCR is ten and BCC is fifteen, and in overall, it was found to be ineffective, the efficiency declined from 2018 to 2019, but climbed again in 2020, according to the annual analysis. The MPI index was then used to examine productivity. T2's MPI index was 1.3338, whereas T3’s MPI index was 0.8896, demonstrating a considerable decline in TC. This indicates that technological progress is not being accomplished, necessitating the need for countermeasures. In order to improve the management efficiency of blueberry producers, it is necessary to reduce costs and improve receivable prices through producer organization, and to actively introduce new technologies.