국내 병의원 피부과에서 처방(중간점)판매되고 있는 화장품의 표시 및 광고관리 가이드라인 준수 실태에 관한 연구

Abstract

Cosmetics industries are getting expanded gradually by the growing needs for the beauty and developmentof technology. Nowadays it has been widely accepted among the dermatologists that they would be eager toprescribe and recommend cosmetics to get therapeutic effect in aid to resolve the skin problem. Cosmetics’labels and advertisements are important means for companies to promote sales as well as for consumersand medical experts to choose the products. For this reason, Korea Food and Drug Administration (KFDA)establishes the guidelines related to cosmetics’ labels and advertisements for the consumers from theexaggerative advertisement on cosmetics. In this study we introduce the detailed guideline of cosmetics’Labels and Advertisements and Regulations and analyzed the states abided by the company. Includingdomestic and imported products handling in Konkuk university hospital, total 12 companies and 68 cosmeticproducts were investigated by the ‘Guideline for Cosmetics’ labels and Advertisements’ established by KoreaFood and Drug Administration (KFDA). Forty-seven (67%) of the products were using more than one word orphrase prohibited by the guidelines. It is higher rate than expected given that the cosmetics business related toclinics are less competitive on the advertisement than general cosmetic business field. Above all the guidelinesshould be complied more strictly by the cosmetic advertisement, but also need to consider whether the presentguidelines are well reflecting the reality. Medical experts who deal the cosmetics should be aware of guidelinesso that recommend proper cosmetics for the patients and not dazzled by the exaggerative advertisement.