PSS 디자인 프로세스를 활용한 제품 서비스 디자인 개발 - 커피전문점 서비스 디자인 개발 -

Abstract

As the society turns into a service-oriented one from a manufacturing-oriented one, the roles of the consumers are changing. The roles of the consumer are increasing, while diverse service designs are being developed for the interaction between the consumers and the suppliers. In this study, we selected the coffee bar, one of the service industries where there is much demand from the consumers, and, based on the PSS design process, suggest a service design of the vibration bell, which is equipped with a touch screen that lets the consumers in a coffee bar easily experience diverse promotion provided by the bar. Through the PSS design process, we approached and observed things from the overall viewpoints, drawing each step, interested party and requirement, while we systematically materialized the services, so that the interaction among them can be maximized. As a result, the consumers can experience diverse promotion provided by the touch screen vibration bell, and manage the points, while the coffee bar naturally lets the consumers recognize the promotion and points they provide and leads them to purchase again next time, so that this can contribute to a successful establishment of a brand through a marketing differentiated from other coffee bars.