모바일 O2O(Online to Offline)서비스 기반 쿠폰애플리케이션 사용자 인터페이스 디자인 비교 연구

Abstract

Now, consumers can do their shopping anytime and anywhere, through ‘omni channels’, such as online, offline, mobile etc. With the vitality of the online area of omni channels, the importance of the offline area has been brought into focus for entry into an Online to Offline (O2O) market. The domestic O2O market is in the stage of development, and in order to make effective use of this, it is necessary to conduct a study from various angles, concerning a mobile O2O service, the main platform of an O2O service. This study seeks to enhance the user interface (UI) design of mobile O2O applications. This study analyzed the subjects in a number of cases, from the aspect of an information structure, an element of the UI design, and collected evaluation factors necessary for an evaluation of usability through the characteristics identified. Syrup wallet, Clip and Smart wallet, serviced by the three domestic mobile telecommunication companies, were selected. This study proposed a direction for improvement through interviews with an evaluation group based on the results drawn from research using a heuristic checklist-evaluation method.