오피니언마이닝을 활용한 자동차 실내공간 고급감 결정요인 체계에 관한 연구 - 국내·외 프리미엄 자동차를 중심으로 -

Abstract

This study attempt to conceptualize a “sense of luxury" and to investigate how to apply it to design. The purpose of this study is the value system structure for defining the sense of luxury of automobile interior space. The research process and contents for this study are as follows. Opinion mining was conducted to define the determinants and evaluation attributes for defining the concept of luxury and systemize the sense of luxury relationship model. In addition, the results of previous experiments were verified through real vehicle experiments and systematized the sense of luxury design principles. The results of the opinion mining to build a definition of luxury, 'ostentation, persistence, aesthetics, comfort, intuitiveness, spatiality, intuitiveness, stability and convenience' were extracted as the decision factors of the sense of luxury. It was classified into the attractive level, one-dimensional level, and required level according to the degree of quality satisfaction of each factor. And the 'Sense of Luxury Satisfaction Relation Positioning Map' was constructed which can classify similar characteristics of the sense of luxury decision factors and evaluate the level of emotional satisfaction. The results of this study are expected to be used as a standard for design development and evaluation system.