주체적·능동적 감성디자인에서 선(Line)의 감성조성요인과 감성조절요인이 감성에 미치는 영향 - 캘리그래피의 선을 중심으로 -

Abstract

Emotional design has emerged as people started to feel skeptical about the previous ways of pursuing material value and looking back on oneself. However, the emotional design of present days is more about consumer’s passive acceptance of emotions expressed by designers or simply using the tools of emotional expression suggested by the designer. Emotion is expressed by various and complex factors so expressing emotion in just one word is restrictive. However, artistic expression derives numerous emotions that cannot be defined by words so it can express and deliver emotions more accurately. Therefore, this study recognized the reality of emotional design and researched on autonomous and active emotional design that consumers can directly experience. First of all, as the study investigated the easiest route for ordinary people to access to emotional design, it focused on ‘line’ and ‘calligraphy’. The objective of this study is to have not only professionals but also ordinary people to approach and experience emotional design autonomously and actively by observing calligraphy purely in the perspective of ‘line’ to give emotional factors to it, and analyze the emotions of the consumers according to it.