크리슈머를 위한 참여 플랫폼 디자인 가이드라인 연구 - 참여 플랫폼 대표 유형별 비교를 중심으로 -

Abstract

The cresumer, an evolved consumer group that created new products or introduced new services, appeared in the consumption culture according to the expression activities of consumers' diverse personalities and values. Following this trend, a participatory platform with a variety of purposes has emerged to support cresumer's creative consumption activities. It is important to consider user experience design in a participatory platform in order to improve the creative efficacy of cresumer. Therefore, the participatory platform was classified into four types, and the platforms representing each type were selected to conduct design evaluation. The design evaluation is based on the main values used in UX, Through the questionnaire, scores were evaluated on a 5-point Likert scale. The important evaluation elements was derived through statistical analysis, and design guidelines were developed by presenting the design direction for each element. This can improve the usability of cresumer's participatory platform and promote creative activities, and can be used as a design guideline for the participation platform that will be developed later