中国短视频视域下传统文化传播的多维审视与优化路径

Abstract

With the rapid development of the Internet and the widespread popularity of smart phones, short videos have quickly become an emerging form of communication media with their vivid, intuitive, concise, and easy-to-share characteristics. Using short videos to spread Chinese traditional culture can not only break the time and space limitations of traditional media, but also enable traditional culture to reach a wider audience in a more convenient and efficient way. At present, in the process of spreading Chinese traditional culture, short videos mainly show the characteristics of four dimensions: the diversification and synergy of the dissemination subjects, the richness and innovation of the dissemination content, the integration and expansion of the dissemination channels, and the breadth and accuracy of the dissemination audience. However, short videos also have problems in the dissemination of traditional culture, such as uneven content quality, excessive commercialization, insufficient copyright protection, and frequent infringements, which inhibit the motivation for cultural innovation and damage the rights and interests of creators and their creative enthusiasm. In order to optimize the effect of short videos in the dissemination of Chinese traditional culture, we can start from strengthening content construction, integrating dissemination channels, strengthening audience awareness, and improving copyright protection mechanisms to stimulate cultural innovation vitality and provide a good creative environment for the development of short videos in the dissemination of Chinese traditional culture.