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Self-service Technology: Ease of use, usefulness, need for interaction, risk, anxiety toward attitude

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초록

The purpose of this article is to investigate the relationships among of ease of use, usefulness, need for interaction, risk and anxiety towards attitude in the retail context. The findings indicate that ease of use, usefulness, risk and anxiety had an influenced on attitude, except for the effect of need for interaction on attitude. This paper concludes with a discussion and managerial implications.

Abstract

The purpose of this article is to investigate the relationships among of ease of use, usefulness, need for interaction, risk and anxiety towards attitude in the retail context. The findings indicate that ease of use, usefulness, risk and anxiety had an influenced on attitude, except for the effect of need for interaction on attitude. This paper concludes with a discussion and managerial implications.

참고문헌 (31)

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