커리어 우먼의 의복 선호 경향에 따른 새로운 비즈니스 웨어에 관한 연구 - 2·30대 커리어우먼의 하절기복식을 중심으로

Abstract

In this study, we clearly the change of trend of career women and on this base, we suggest new business wear.In this study the purpose in detail is following.We will research the style of business wear to find out the trend and difficuties of business wear and we will enlighten the business wear style that career women prefer and leisure type and behavior of buying custume.The results of research are following.The first, semi-casual style is ranked as the most popular one in business wear style of career women.The second, over-half of career women respond that business wear is uncomfortable and it is also uncomfortable to wear the business wear.The third, the style that career women prefer is semi-casual and T-shirts and Jean-pants in leisure time.so, in this study we can find that the trend of preference on business wear is changed from formal wear to casual wear and we conclude that it is better to design semi-casual style rather than formal suit (tailored-suit).