한복제품의 인터넷시장 활성화를 위한 웹사이트 분석 연구
A Study on Websites for a Successful Penetration of Hanbok Products into e-Market
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Abstract
The purpose of this study was to examine websites for the sale of Hanbok in an attempt to step up a successful entry of Hanbok products into online market and to improve the distribution environments of Hanbok market.Hanbok-related websites and general online shopping malls were analyzed in January 2006 to find out the state of online hanbok market.As a result, it's found that most of the websites investigated were in the form of homepage. They provided information on their own companies and offered online counseling to customers, and then customers could pay a visit to them in person. The websites that supplied casual hanbok, children's hanbok and lent it gave a chance for customers to do shopping to some extent. As for general online shopping malls, four shopping malls provided hanbok as part of clothes for adults, and seven supplied children's hanbok. The findings of the study illustrated that the sale of hanbok started to be on the right track in e-market. Therefore, efficient marketing strategies should immediately be prepared to accelerate the fast growth of hanbok market, and more online shopping malls should urgently be set up.