TV홈쇼핑 브랜드 브래지어의 맞음새 및 패턴 비교에 관한 연구

Abstract

Home shopping is a form of telemarketing sales in which consumers can buy goods from their homes via a means of communication such as a computer or a telephone, and business owners can sell goods directly to consumers using catalogs, direct mail, television, radio, magazines, or a combination of various media. The purpose of this study is to present basic data that will aid in the development of better brassieres, through a study of fit and pattern comparison of various home shopping brand brassieres sold through cable TV home shopping networks, as the purchase and use of TV home shopping brand brassieres is currently increasing. survey of 100 women in their 25~30years who had previously purchased one or more home shopping brand brassieres was carried out, in which 4 brands were selected for comparison. In order to test the fit, a wearing evaluation of 10 women in their 25~30years was conducted, and a sensory test was also conducted in which a group of 5 specialists evaluated the state of wearing. The investigation period spanned from Nov.19, 2008 to Nov.30, 2008, and 75A-size 3/4 cup brassieres, which the preliminary survey found was the size most commonly used, were selected for analysis. Satisfaction and fit, as well as changes in body size, were examined through the questionnaires. The data was statistically processed using SPSS 14.0 for Windows. which the preliminary survey found was the size most commonly used, were selected for analysis. Satisfaction and fit, as well as changes in body size, were examined through the questionnaires. The data was statistically processed using SPSS 14.0 for Windows. The findings were as follows. 1. the analysis of the wearers' level of fit satisfaction of brassieres indicated that wearers had the highest degree of fit satisfaction with B brand, while brands C, A, and D followed. In the objective measurement of fitness, B brand scored the highest, while brands D, C, and A followed. 2. the analysis of fit satisfaction through a sensory test indicated that B brand showed the highest satisfaction, while brands A, D, and C followed, while the objective analysis of fitness through the sensory test indicated that B brand showed the highest fitness, while brands A, D, and C followed. 3. the comparison of brassiere patterns by brand indicated that B brand showed the closest to the mean value, with little difference in, front center breadth and angle, wing vibration, wing-side cup size, hook & eye breadth, and shoulder strap space between brands.