글로벌 마켓을 위한 한국적 이미지의 제품 디자인 개발 방안

Abstract

This study aimed to suggest the direction of the product design development using Korean image for global market through investigating preference of Asian image and Korean traditional patterns by westerner. The subjects consisted of 65 American and 47 British aged 10 to 60. The experimental material used in this study was a questionnaire, composed of 17 question multiple choice. The data were analyzed by SPSS(14.0K).The results were as follows:The preference of Asian images were 'unique', 'mysterious', 'elaborate' and the preference of Asian cultural elements were 'food', 'architecture' and 'clothing'. The most influential element on choosing Asian goods was pattern and the most influential element on hesitating Asian goods was also pattern. Regarding Korean traditional patterns, the American prefer 'Sam-jok-o', 'dragon', 'bamboo' and the British prefer 'chrysanthemum', 'Japanese apricot tree', 'peony'. The suitable patterns for clothing were all botanical motifs and the suitable patterns for interior goods were geometrical motifs as well as botanical motifs. In case using Korean patterns for clothing and interior goods, using modified patterns in modern type was preferred.