반려동물 수의(壽衣) 시장현황과 반려인의 수의 선호도 조사연구

Abstract

This study aimed to categorize companion animal shrouds and investigates the characteristics of the consumer's preference for the companion animal shrouds and the factors determining the purchase of companion animals. In addition, this study aimed to examine the perception and preference for funeral services and the shroud of companion animals. This study developed a questionnaire based on market research and conducted a survey. The companion animal shroud sold online was classified by shapes and materials. The perception of the shroud and funeral of companion animals was investigated for 202 adults who lived with companion animals or used to live with companion animals. The preference and decision-making factors for the shroud of companion animals were studied. As a result of this study, the blanket-type shroud was the highest at 38.6%, and the most preferred material was 100% cotton, which was the highest at 39.6%. The most critical factor in the purchase decision of shroud was 26.2%, accounting for the highest proportion of the price. In conclusion, companion animal owners know the need for an animal funeral, and most consider the price when deciding to purchase an animal shroud. It is hoped that the results of this study will understand the shroud of the companion animal industry and use it as helpful information.