라이프스타일의 변화와 현대공예의 다양한 혁신 – 일본 공예산업의 사례를 중심으로 -

Abstract

This study is to examine how the traditional handicraft in Japan is changing as the modern lifestyle changes with the development of cultural contents. In Japan, lifestyle has drastically changed from the post-war era. This paper traces changes in Japanese lifestyles based on changes in the values of life that have been particularly noticeable in Japan. As a result, the baby boomers born after the war turned out to be most consumeristic, while the following generations shifted towards efficiency, thrift, recycle and reuse due largely to environmental concerns as a social issue and related external factors. Thus, it was found that the current generation's lifestyle are characterized by subjective action from a voluntary motive for an ideal future. This shift in the way of life greatly affects the Japanese handicraft industry. A close look into companies that have successfully reinvented the Japanese handicraft and stores that have inherited traditional craftsmanship as a family business suggests the following points. First, sustainable materials are used to protect the environment. Second, producers pay more attention to the characteristics of each consumer. Third, collaboration and creation of universal values are found. The creation of these values shows that, nowadays, Japanese contemporary craftsmen take a step further from the emphasis on the relationship between goods and people, and towards the relationship between people. This change in thought can also be attributed to changes in Japanese lifestyle and the design of life according to the changes in Japanese society where the cause of sustainable consumption (SDGs) is increasingly emphasized.