Different Approaches Employed by American and Korean Companies to Promote Transparency in Investor Interactions through the Use of English
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Companies intend to enhance transparency of financial information or policy when communicating with investors in English for the worldwide investment community. This present study examines how companies try to improve an image of transparency in their investor relations (IR) communication policy texts. For this study, two corpora are complied from texts in English describing the IR communication policies of 40 companies each listed on the American NYSE composite and Korean KOSPI 200, representing two different cultures. Corpus-driven micro-linguistic analysis is used to identify the linguistic expression of the concept of transparency. Results suggest that the keywords indicated in the two corpora reveal different usages in context on a discursive level. In order to maintain transparency, American companies prioritize efficiency, focus on enhancing their image through objective documents, and involve executives in major decisions while Korean companies emphasize both publicity and fairness, elaborate in their initiatives to safeguard information, and value interaction between employees and shareholders. The findings can serve as valuable insights for English for Specific Purposes (ESP) courses focused on financial communication, helping to enhance the awareness of L2 students regarding the differences in IR communication practices.
Abstract
Companies intend to enhance transparency of financial information or policy when communicating with investors in English for the worldwide investment community. This present study examines how companies try to improve an image of transparency in their investor relations (IR) communication policy texts. For this study, two corpora are complied from texts in English describing the IR communication policies of 40 companies each listed on the American NYSE composite and Korean KOSPI 200, representing two different cultures. Corpus-driven micro-linguistic analysis is used to identify the linguistic expression of the concept of transparency. Results suggest that the keywords indicated in the two corpora reveal different usages in context on a discursive level. In order to maintain transparency, American companies prioritize efficiency, focus on enhancing their image through objective documents, and involve executives in major decisions while Korean companies emphasize both publicity and fairness, elaborate in their initiatives to safeguard information, and value interaction between employees and shareholders. The findings can serve as valuable insights for English for Specific Purposes (ESP) courses focused on financial communication, helping to enhance the awareness of L2 students regarding the differences in IR communication practices.
참고문헌 (29)
- Albu, O. B., "Organizational transparency and sense-making : The case of Northern Rock", Journal of Public Relations Research, 26(2), pp.117~133 (2014)
- (2023)[URL]
- Argenti, P., "Corporate Communication" (2009), McGraw-Hill
- Bhatia, V. K., "Analysis genre: Language use in professional settings" (1993), Routledge
- Bhatia, V. K., "Worlds of written discourse. A genre-based view" (2004), Bloomsbury Publishing
- 장복명, "아시아 영어교육 상황에 적합한 수업모형 개발: 한국과 일본 대학생들 간의 문화간원거리학습 모형을 중심으로", 외국어교육연구, 28(2), pp.109~133 (2014), 외국어교육연구소[DOI]
- Cheng, W., "A corpus sutdy of bank financial analyst reports : Semantic fields and metaphors", International Journal of Business Communication, 54(3), pp.258~282 (2017)
- Christensen, L. T., "Peering into transparency : Challenging ideals, proxies, and organizational practices", Communication Theory, 25(1), pp.70~90 (2015)
- Crawford Camiciottoli, B., "Persuasion in earning calls : A diachronic pragmalinguistic analysis", International Journal of Business Communication, 55(3), pp.275~292 (2018)
- Crawford Camiciottoli, B., "Using English as a lingua franca to engage with investors : An analysis of Italian and Japanese companies’ investor relations communication policies", English for Specific Purposes, 58, pp.90~101 (2020)
- Cornut, F., "The strategic plan as a genre", Discourse &Communication, 6(1), pp.21~54 (2012)
- Dang, T. K., "Investor relations: Career or stepping stone?", IR update, 6~8 (2015)
- GUEST, Michael, "Discourse and Corpus Analysis in ESP and ELF: A Research Case Study of Difficulties in Classifying Spoken Discourse", 외국어교육연구, 28(2), pp.389~406 (2014), 외국어교육연구소[DOI]
- Guimard, A., "Investor relations: Principles and international best practices of financial communication" (2008), Palgrave Macmillan
- Hansen, H. K., "Logics of transparency in late modernity : Paradoxes, mediation and governance", European Journal of Social Theory, 18, pp.117~131 (2015)
- Koskela, M., "Same, same, but different-intertextual and interdiscursive features of communication strategy texts", Discourse & Communication, 74, pp.387~405 (2013)
- Koskela, M., "Disclosing principles of IR communication : Rhetorical moves for constructing transparency", International Journal of Business Communication, 55(2), pp.164~193 (2018)
- Koskela, M., "Using English as a lingua franca to engage with investor : An analysis of Italian and Japanese companies’ investor relations communication policies", English for Specific Purposes, 58, pp.90~101 (2020)
- Koskela, M., "The essence of a hybrid genre: The causes of variation in corporate disclosure policies", Language for special purposes on a multilingual transcultural world. Proceedings of the 19th European symposium on languages for special purposes, pp.196~205 (2013)
- Lee, T. H., "Conceptualizing transparency : Propositions for the integration of situational factors and stakeholders’ perspectives", Public Relations Inquiry, 6(3), pp.233~251 (2017)
- McCabe, D., "Strategy-as-power : Ambiguity, contradiction and the exercise of power in a UL building society", Organization, 17, pp.151~175 (2010)
- Melgin, E., "The handbook of financial communication and investor relations", pp.419~428 (2018), John Wiley & Sons
- "About NIRI" (2018)[URL]
- Palmieri, R., "The handbook of financial communication and investor relations", pp.45~60 (2018), John Wiley & Sons
- Partington, A., "Patterns and meanings in discourse: Theory and practice in corpus-assisted discourse studies (CADS)" (2013), John Benjamins
- Rawlins, B., "Give the emperor a mirror : Toward developing a stakeholder measurement of organization transparency", Journal of Public Relations Research, 21(1), pp.71~99 (2009)
- Steyn, B., "From strategy to corporate communication strategy", Communicare, 19(2), pp.1~33 (2004)
- Vaara, E., "The impact of organizational and national cultural differences on social conflict and knowledge transfer in international acquisitions", Journal of Management Studies, 49(1), pp.1~27 (2012)
- Varner, I., "The theoretical foundation for intercultural business communication : A conceptual model", Journal of Business Communication, 37(1), pp.39~57 (2000)