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중소기업의전략 유형에 따른 혁신활동이 대외개방 인식에 미치는 영향: 외부 지식 탐색 및 시장진입전략의 조절 효과를 중심으로

The Influence of SMEs’ Innovation Activitiesaccording to Types of Strategy ontheir Perception to the Opening of Economies: The Moderating Effects of External Search and Market Entry Strategy

박지훈|이종선
기술경영경제학회 (The Korean Society For Technology Management & Economics)|2013.04|기술혁신연구 (JOURNAL OF TECHNOLOGY INNOVATION)|제21권 제1호|pp. 199-228

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참고문헌

키워드

InnovationGlobalization중소기업SMEMarket entry대외개방혁신활동 특성외부 지식 활용시장 진입 전략External search
주제분류기술정책

초록

점차 가속화되고 있는 세계화 과정 속에서 대외개방은 자원이 제한적인 중소기업들에게 기회 혹은 위협으로 다가오고 있다. 특히 대외개방에 대한 경영자들의 인식은 향후중소기업의 대외개방에 대한 대응 방안과 전략을 결정하게 되므로 매우 중요하다 할 수 있다. 이에 본 연구는 어떤 종류의 전략과 관련된 혁신활동을 수행하는 중소기업이 대외개방을 보다 긍정적으로 인식하는지 고찰하였다. 또한 이 관계가 중소기업의 외부 지식 탐색 전략과시장 진입 전략에 따라 어떻게 달라지는지 관찰하였다. 한국 과학기술정책연구원(STEPI)의기술혁신조사를 바탕으로 실증 분석을 수행한 결과, 차별화 전략을 위한 혁신활동을 수행하는 중소기업이 대외개방에 대해 긍정적으로 인식하는 것으로 나타났다. 이에 대하여 외부 지식 탐색의 폭과 깊이로 인한 조절효과는 음의 방향으로 나타났으며, 시장 최초 진입 전략으로 인한 조절효과는 양의 방향으로 나타났다.

Abstract

Globalization has been accelerated in today’s business environment. In this situation, the opening of economies can be either an opportunity or a treat for small and medium sized enterprises (SMEs) who have limited resources. Especially, managerial perception to the opening of economies carries on significant meaning because managerial perception determines future responses and strategies. Therefore, this study examined which innovation activities are related with SMEs’ positive perception to the opening of economies. The activities of innovation are classified by types of generic strategy. Also,this study scrutinized the moderating effects of external search strategy and market entry strategy. In order to test hypotheses, this study analyzed data on Korean manufacturing firms collected in the Korean Innovation Survey (KIS). As a result, SMEs conducting innovation for differentiation strategy perceived the opening of economies positively. Search breadth and search depth moderated this relationship negatively and the first entry strategy moderated this relationship positively.

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