Mediating Effect of Donation Motivation on the Influence of Sense of Community on Donation Attitude in Female High School Students
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
The purpose of this study is to verify the mediating effect of donation motivation on the relationship between sense of community and donation attitude in female high school students. Data were collected through a survey of 520 female high school students selected using purposive sampling from 23 high schools located in Seoul, Gyeonggi Province, and Gangwon Province. The collected data were analyzed using SPSS PC+ Win ver. 25.0, and the research findings are as follows. First, the difference test revealed that donation attitude significantly differed based on grade level and whether the student had experience in talent donation, but no significant difference was found based on the type of region. Second, correlation analysis among the key variables indicated a positive correlation among sense of community, donation motivation, and donation attitude. Third, the analysis of the mediating effect of donation motivation on the relationship between sense of community and donation attitude confirmed that donation motivation serves as a simple mediator. Specifically, donation motivation mediates the relationship between sense of community and donation attitude, suggesting that enhancing both sense of community and donation motivation can foster a more positive donation attitude. Based on these findings, strategies to increase donation attitude by strengthening sense of community and donation motivation were suggested.
Abstract
The purpose of this study is to verify the mediating effect of donation motivation on the relationship between sense of community and donation attitude in female high school students. Data were collected through a survey of 520 female high school students selected using purposive sampling from 23 high schools located in Seoul, Gyeonggi Province, and Gangwon Province. The collected data were analyzed using SPSS PC+ Win ver. 25.0, and the research findings are as follows. First, the difference test revealed that donation attitude significantly differed based on grade level and whether the student had experience in talent donation, but no significant difference was found based on the type of region. Second, correlation analysis among the key variables indicated a positive correlation among sense of community, donation motivation, and donation attitude. Third, the analysis of the mediating effect of donation motivation on the relationship between sense of community and donation attitude confirmed that donation motivation serves as a simple mediator. Specifically, donation motivation mediates the relationship between sense of community and donation attitude, suggesting that enhancing both sense of community and donation motivation can foster a more positive donation attitude. Based on these findings, strategies to increase donation attitude by strengthening sense of community and donation motivation were suggested.
참고문헌 (27)
- Clary, E. G., "The motivations to volunteer : Theoretical and practical considerations", Current Directions in Psychological Science, 8(5), pp.156~159 (1999)
- Bekkers, R., "A literature review of empirical studies of philanthropy : Eight mechanisms that drive charitable giving", Nonprofit and Voluntary Sector Quarterly, 40(5), pp.924~973 (2011)
- Einolf, C. J., "The link between religion and helping others : The role of values, ideas, and language", Sociology of Religion, 72(4), pp.435~455 (2011)
- Sargeant, A., "Individual giving behavior : A multidisciplinary review", Nonprofit and Voluntary Sector Quarterly, 36(1), pp.56~94 (2007)
- McMillan, D. W., "Sense of community : A definition and theory", Journal of Community Psychology, 14(1), pp.6~23 (1986)
- Ozanne, J. L., "Participatory action research", Journal of Consumer Research, 35(3), pp.423~439 (2008)
- Bendapudi, N., "Enhancing helping behavior : An integrative framework for promotion planning", Journal of Marketing, 60(3), pp.33~49 (1996)
- Deci, E. L., "The"what"and"why"of goal pursuits : Human needs and the self-determination of behavior", Psychological Inquiry, 11(4), pp.227~268 (2000)
- Batson, C. D, "The altruism question: Toward a social-psychological answer" (1991), Psychology Press
- Andreoni, J., "Giving with impure altruism : Applications to charity and Ricardian equivalence", Journal of Political Economy, 97(6), pp.1447~1458 (1989)
- Ajzen, I., "The theory of planned behavior", Organizational Behavior and Human Decision Processes, 50(2), pp.179~211 (1991)
- Porter, M. E., "The competitive advantage of corporate philanthropy", Harvard Business Review, 80(12), pp.56~68 (2002)
- Ashforth, B. E., "Social identity theory and the organization", Academy of Management Review, 14(1), pp.20~39 (1989)
- Putnam, R. D., "Bowling alone: The collapse and revival of American community" (2000), Simon and Schuster
- Wilkinson, R. G., "Income distribution and life expectancy", British Medical Journal, 304(6820), pp.165~168 (1991)
- Andreoni, J., "Impure altruism and donations to public goods : A theory of warm-glow giving", The Economic Journal, 100(401), pp.464~477 (1990)
- Eun, J. Y., "Reflection effects of adolescents' volunteer services on citizenship", doctor, pp.2002
- Joo, J. J, "Effect of cooperative learning on promoting sense of community in social studies", master, pp.2003
- Choi, Y. A, "The effect of community service on the cultivation of the senses of community and participation", master, pp.2005
- Ha, H. J., "A study on the factors influencing individual donations in Korea", master, pp.2004
- Cho, H. I, "A study on personal and organizational traits related with volunteer activities in the area of Korea social welfare", doctor, pp.1991
- Salamon, L. M., "Partners in public service: Government-nonprofit relations in the modern welfare state" (1995), Johns Hopkins University Press
- Jeon, S. H., "Comparing the causes of donation initiation and continuation among university students : Focusing on the integration of the theory of planned behavior, donation motivation, and social capital factors", Public Policy Review, 39(1), pp.179~206 (2022)
- Kim, K. M., "An exploratory study on the factors influencing donation intention and donation incentive application intention : Focusing on donation motivation and theories related to donation behavior", Korean Journal of Communication Studies, 20(4), pp.189~221 (2021)
- Tak, H. S., "The relationship between social status and donation behavior : An analysis of donation participation and donation intention based on income level and subjective class consciousness", Health and Social Welfare Review, 44(4), pp.151~173 (2024)
- Son, S. K., "The effect of social support for youth activities on sense of community : The mediating role of participation frequency, participation attitude, and achievement expectation ? A multi-group analysis by school level", Korean Journal of Youth Studies, 33(3), pp.77~102 (2022)
- Kim, D. C., "A study on the mediating effect of sense of community in the relationship between civic participation and social capital : Focusing on areas transitioning to residents' autonomy committees in Chuncheon", Journal of Social Science, 60(1), pp.3~29 (2021)