‘오노레 도미에’의 사회풍자화를 기반으로 한 만화를 소비하는 대중 심리에 대한 연구

Abstract

This study focuses on analyze public psychology that consumed the social satire of the 19th-Century French writer 'Honoré Daumier' and to identify the psychological attributes of the public looking at cartoons from a socio-psychological point of views. Social psychology is a psychological theory closely associated with the field of popular art and social phenomenon that allows an extended view of the art consumed by the public. From this point of view, this study pursues analyze the social phenomenon of the time and the public psychology consuming his works, focusing on the works of Honoré Victorin Daumier, the starting point of social satire. Honore Daumier's work was the protection of democracy for the common people and the consciousness that human rights should be protected and changed to a better world. His works allowed the public to relieve their feelings via empathy and to objectify and look at their situation. The satire and humor of cartoons provide fun to viewers, so it is easy to be immersed in them. The immersion of these cartoons has four effects on public psychology. First, it provides 'Emotional Effects' to relieve their feelings. The public strongly empathized with the message about social struggles expressed by the artist through Daumier's satirization. This is because negative framing messages have a higher persuasive effect than positive framing messages. The critical and stimulating artistic messages of Daumier's satirical cartoons were highly persuasive. And as an indirect experience, the public had experiences of relieving various emotions. Secondly, the act of drawing a picture of an artist as a 'Behavioral Effects' caused social imitation psychology to the public. the public saw Daumier's painting and aroused social imitation psychology through his message. People perceive and avoid losses more when they make a profit than when they do. In this context, it means that it becomes a stronger message when a negative message is received in an uncertain situation. Daumier's satire delivered a visual negative message to the public as an element of criticizing bourgeoisie. This phenomenon stimulated the public's sentiment of loss avoidance in the French situation at the time. It can be explained that this even aroused the sympathy of action. Based on the research results, the psychological attributes of the public watching Daumier's satirical cartoons in France in the 19th century were analyzed. Through this study, it was possible to obtain basic research data on public psychology in social psychology. In addition, it is meaningful to understand communication and public psychology with the public and to have a broad perspective for the development of the recovery industry in the future, and it is suggested that such research will continue to be essential in the future.