디지털 융합 신발 산업 성장을 위한 성인여성의 신발 구매 및 착용 실태에 대한 분석

Abstract

This study aims to provide basic data on shoe consumption for the digital convergence footwear industry to cope with the shift to on-contact consumption with the accelerating digital transformation. This study conducted a survey on foot type, footwear purchases and wearing status, and footwear discomfort among 300 female university students, faculty, and staff in Seoul. The survey results were as follows: First, the Egyptian type was the most common, and the most popular sneakers and shoe sizes were 240–245 mm. Second, there was a significant difference (at p < .01) in the annual average footwear purchase cost, footwear type, preferred material, number of shoes owned, and number of shoes and sneakers worn between the undergraduate and postgraduate/faculty and staff groups. In particular, the postgraduate/faculty and staff groups had higher shoe purchase costs and numbers of shoes worn than the undergraduate group. Third, in terms of preference by shoe type, loafers, flat shoes, and maryjanes were the most popular, in that order, and preference by sneaker type was in the order of casual sneakers, runners, and walking shoes. The priority when purchasing shoes was fit, design, and price, in that order, and the place of purchase was mainly online rather than offline. Fourth, more than half of the participants experienced discomfort when wearing footwear, especially when their feet were tired and their toes hurt. In addition, discomfort was common in the areas of the little toe, the big toe bone protrusion, and the baby toe bone protrusion, and the sole of the foot showed great discomfort in the front (paw) area. The main cause of foot deformation due to footwear is an improper size for the foot. These results confirm that consumers prefer reasonably priced shoes considering the fit and design, but suffer from foot deformation due to shoes made without reflecting the shape of the foot.