The Study on the Relationship between Foreign Tourists' Attitudes toward Travel Information and Satisfaction
The Study on the Relationship between Foreign Tourists' Attitudes toward Travel Information and Satisfaction
Sunmi LEE
초록
Purpose: This study examines how Central Asian students in Korea evaluate Seoul travel information and how these evaluations influence their satisfaction with the destination. Guided by the cognitive–affective–behavioral (CAB) framework, the research investigates how informational clarity, emotional responses, and action-oriented intentions shape visitor attitudes. Research design, data and methodology: A structured survey was administered to 200 Central Asian students, and responses were analyzed to compare first-time and repeat visitors. Cognitive, affective, and behavioral components were measured to determine how each group processes travel information and forms satisfaction judgments. Results: The findings show that first-time visitors rely simultaneously on cognitive, affective, and behavioral evaluations when assessing Seoul travel information. In contrast, repeat visitors depend more heavily on affective and behavioral cues, demonstrating reduced emphasis on analytical judgment. These results suggest that destination familiarity moderates the information-processing mechanism by shifting attention from cognitive assessment to experiential responses. Conclusions: The study expands tourism information research by highlighting the distinctive patterns of an understudied traveler group and demonstrating how familiarity alters the relative importance of CAB components. Practical implications indicate that destination marketers should tailor the depth, structure, and emotional tone of travel information to visitor experience levels to enhance satisfaction.