프랜차이즈 사업의 문제와 해결방안에 대한 小考(소고)

Abstract

Franchise has the advantage of allowing small capital holders to act as independent economic players with their own businesses so that they can start their own businesses without any significant business risk. It has the advantage of being more advanced in efficiency than other types of management that have an employment type. Franchise is a business method that can be applied in all industries, including manufacturing, distribution, and service industries, and success in these industries has a great effect on other industries. Most of all, it creates a middle class that does sound business and keeps the national economy safe. However, as the portion of the franchise business in the national economy grows, and the number of participating franchise headquarters, franchise operators, and employees increases, competition and conflicts continue to grow. In this paper, we tried to understand the causes of the franchise industry's conflict from a structural level. As the causes of the conflict, we considered that the control and assistance that the franchise headquarters should have, that the profit structure of the franchisees and the franchisees are linked to each other, and that information asymmetry exists basically. Also, if there is a conflict at one case, it is easy to become social issues and lead to class action suits because the number of franchisees is big. In addition, in the West, the contract of franchising can be historically old and socially empathized, but in Korea, it may not be possible for the parties to the franchise business to have an inaccurate understanding of each other, and it is not reflected in the contracts and regulations. Headquarters of the franchise should take responsibility and resolve the structural conflicts and and this study proposed several proposals. The franchise headquarters needs to find a role to preserve the profits of the franchisees, and it is necessary to clearly let franchisees understand and agree why franchise fees are needed and where they are used. In particular, it is necessary to consider whether there is a way to agree on the franchise-fee-as-profit-from-product-supply and the essential items. In addition, it is difficult to change now, and it is difficult to set up a discriminatory franchise contract according to the characteristics of the franchisees. It was suggested that a more flexible contract system should be created. Lastly, in a change in the business environment where ICT and social responsibility are emphasized, the franchise business model is compared with the existing competitive model to check what the true competitiveness is, and to consider the possibility of expansion with platform business or cooperative business. In addition, it should consider having franchisees participate in the management and strategy formulation of headquarters.