A Study on the Effect of CRISIS Perception to the Re-Participation Intention of KOREAN Participants Water Leisure
1
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
In modern society, with increased free time and need for various leisure activities people start to be interested in water leisure sports, which can enable them to enjoy outdoor activities in nature. In this study, water leisure sports include water skis and scuba-dive. Water leisure sports can provide people with energy and enjoyment for each individual and function as measurement of ocean productivity, potential technology and industrial value, which can show the economic ability of the country. Therefore, it is highly necessary that the systemic and academic research on water leisure sports should be done to encourage the activation of water leisure sport and to establish national policy in this era. Based on this necessities, the purpose of this study is to provide the basic data to increase quality of life for people who participate water leisure sports by studying co-relation between people's Crisis Perception and Re-participation Intention. To achieve the purpose of this study, subjects were chosen in Cheongpyung who participated in water skis and in Gosung who participated in scuba-dive in Aug. in 2011. Total 250 questionnaire were delivered and 241 were chosen as the valid sample except some done untrust-worthily. To analyze the data SPSS(Ver. 18.0) was used, analysis of frequency and exploratory factor analysis were done. To investigate the homogeneity among questions reliability analysis method by Cronbach’ α was done and to investigate correlation level regression analysis was used. According to the result, Crisis perception of scuba-dive participants has more negative influence on Re-participation Intention than water skis participants. It means the perceived crisis while participating in water leisure sports can have a psychological influence on Re-participation Intention as a crisis or a beneficiary activity. So it is highly recommended to promote people to participate in those activities while removing or minimizing the crisis factors. For this to be realized the trustworthy program, instruction method and improved approach are needed, which will secure the sustainable development to water leisure sports industries.
Abstract
In modern society, with increased free time and need for various leisure activities people start to be interested in water leisure sports, which can enable them to enjoy outdoor activities in nature. In this study, water leisure sports include water skis and scuba-dive. Water leisure sports can provide people with energy and enjoyment for each individual and function as measurement of ocean productivity, potential technology and industrial value, which can show the economic ability of the country. Therefore, it is highly necessary that the systemic and academic research on water leisure sports should be done to encourage the activation of water leisure sport and to establish national policy in this era. Based on this necessities, the purpose of this study is to provide the basic data to increase quality of life for people who participate water leisure sports by studying co-relation between people's Crisis Perception and Re-participation Intention. To achieve the purpose of this study, subjects were chosen in Cheongpyung who participated in water skis and in Gosung who participated in scuba-dive in Aug. in 2011. Total 250 questionnaire were delivered and 241 were chosen as the valid sample except some done untrust-worthily. To analyze the data SPSS(Ver. 18.0) was used, analysis of frequency and exploratory factor analysis were done. To investigate the homogeneity among questions reliability analysis method by Cronbach’ α was done and to investigate correlation level regression analysis was used. According to the result, Crisis perception of scuba-dive participants has more negative influence on Re-participation Intention than water skis participants. It means the perceived crisis while participating in water leisure sports can have a psychological influence on Re-participation Intention as a crisis or a beneficiary activity. So it is highly recommended to promote people to participate in those activities while removing or minimizing the crisis factors. For this to be realized the trustworthy program, instruction method and improved approach are needed, which will secure the sustainable development to water leisure sports industries.
참고문헌 (15)
- Park SJ, "The Difference of the Par-ticipation Satisfaction and the Participation Otivation of the Participants as the Aquatic Sports Type", Korean Journal of Society of Sport, 6, pp.135~144 (1996)
- Kim KC, "A Study of the Flow Experience and Life Satisfaction in Risk Sports Participants", Journal of Sport and Leisure Studies, 12, pp.423~431 (1999)
- 백재근, "수상레저스포츠 참여자의 위험인지, 몰입, 충성도 및 재참여의 관계", 석사, 체육교육, pp.2008
- 김덕진, "해양레저스포츠 교육프로그램 참여가 심리적 행복 변인들에 미치는 영향", 한국체육교육학회지, 8(4), pp.157~169 (2004), 한국체육교육학회
- Lee JY, "The Influence of Employees Partici-pation in Sports Activities on Their Flow Ex-perience Followership and Organizational Citizenship Behavior", Korean journal of phys-ical Education, 39(3), pp.161~174 (1999)
- 민대환, "스포츠용품 인터넷 구매의 위험지각에 관한 연구", Journal of Information Technology Applications & Management, 13(2), pp.127~144 (2006), 한국데이터전략학회
- Lee GW, "Differences in University Student's Information Search Path and Purchase Path according to Sport Product Type", Master's, pp.2008
- Eum DI, "The Relationship among Brand, Consumer Involvement Perceived Buying Riskand Risk Reducing Behavior for Sports-wear", Master's, pp.2009
- Fridgen JD, "Dimensions of Tourism East Lan-sing" (1991), Educational Institute of the American Hotel and Motel Association
- Robinson DW, "A Descriptive Model of En-during Risk Recreation Involvement", Journal of Leisure Research, 24, pp.52~63 (1992)
- Taylor SA, "Waiting for Service: The Relationship between Deals and Evalua-tions of Service", Journal of Marketing, 58, pp.56~69 (1994)
- Challagalla GN, "Dimension and Types of Supervisory Control: Effects on Salesperson Performance and Satisfaction", Journal of Marketing, 60(1), pp.89~105 (1996)
- Oh ST, "The Effects of Per-ceived Risk and Instructor Trust on Re-par-ticipation Intention in Scuba Diving", Journal of leisure and Recreation Studies, 35(2), pp.67~76 (2011)
- Mun SH, "The Effect of Knowledge Per-ceived Risk Characteristic and Perceived Benefit on Perception of Risk and the Inten-tion of Re-participation in", Korean Society of Sport Management, 10(1), pp.91~100 (2005)
- Cox DF, "Risk Handling in Consumer Behav-ior: An Intensive of Study Two Case" (1967), Harvard University