The Effect of the Sports Agent's Perception Due to the Sports Agent REGULATION on the Expected Role and the Expected Job Satisfaction

Abstract

Purpose: A sports agent is continuously developing based on the growth potential thanks to the expansion of the professional sports market, introduction of the free agent system, and the development of mass media across the sports service industry among the modern sports industries. Athletes increasingly need a negotiations expert equipped with professional knowledge and insights related to the sports, contracts, and the economic issues. Therefore, this study is meaningful in that is examines the effect of the sport agent’s perception caused by the sports agent regulations of college students concerning the sports agents capable of providing significant assis-tance for the college students’ job placement and startup on the expected role and expected job satisfaction, while presenting a future direction for the sports agent’s role and the sports agent fostering institutions’ educa-tional programs. Method: In this study, by having college students as the group as of 2021, the sampling method targeted 380 people by the convenience sampling, and the survey was conducted by using the self-administration method. and 369 questionnaires were used as valid samples, excluding the data in which some of the survey contents were omitted. The data processing for this study was conducted by the frequency analysis, Cronbach's α coefficient calculation, factor analysis, and the correlation analysis by using SPSS 25.0 Program, which is a statistical pack-age program. The multiple regression was used. Results: First, as a result of performing the factor analysis and the reliability analysis, the sports agent’s percep-tion consisted of the 3 factors of the recognition factor(α=.752), necessity factor(α=.860), and the expectation factor(α=.831). The factors for the expected role were consisted of the 3 factors of the management fac-tor(α=.862), organizational management factor(α=.746), and the financial management factor(α=.697). The ex-pected job satisfaction was consisted of the 1 factor of the expected job satisfaction(α=.845). Second, as a result of performing the correlation analysis, it was discovered that there exists a relationship between all of the factors. Third, in terms of the effect of the sports agent's perception on the expected role and the expected job satisfaction, awareness, necessity, and expectation of the sports agent's perception influence the goal management, organiza-tional management, and the financial management of the expected role, while the awareness and the necessity of the sports agent's perception and the expectation influence the expected job satisfaction of the expected job satisfaction. The target management of the expected role, organizational management, and the financial man-agement turned out to have an effect on the expected job satisfaction of the expected job satisfaction. Conclusion: The sports agent's perception turned out to have a significant effect on the expected role and the expected job satisfaction. Therefore, the development and implementation of the educational programs related to the launch of a curriculum for fostering the sports agents at colleges and universities, and the theoretical knowledge and field practice for the sports agents to have need to be explored. Along with the improvement of the ability and skills, the students who wish to become sports agents also need to make continuous efforts to im-prove their foreign language skills and understand laws and regulations to develop their qualifications, and in particular, it is also important for them to have and grow a mindset and attitude for building interpersonal rela-tionship and trust.