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사회적 기업가정신이 시장·기술지향성과 경제적 성과를 매개로 사회적 성과에 미치는 영향 관계

The Influence of Social Entrepreneurship on Social Performance through Market and Technology Orientation and Economic Performance

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참고문헌

키워드

주제분류경영학

초록

본 연구의 목적은 사회적기업이 사회적 성과를 거두기 위해서 경제적 성과가 전제되어야 한다는 관점에서경제적 지속가능성을 제고할 수 있는 방안을 모색하기 위해, 사회적 기업가가 갖춰야 하는 핵심 역량인 사회적 기업가정신과 마케팅 및 기술창업 연구분야에서 검증된 바 있는 시장지향성과 기술지향성의 영향 관계를 검증하여 성과모형을 제시하는 데 있다. 본 연구의 목적을 달성하기 위해 사회적가치연구원에서 사회적성과인센티브(SPC) 참여기업을 대상으로 실시한 ʻ사회적 가치 서베이 2021ʼ의 원자료를 활용하여, 사회적기업의 사회적·경제적 성과에 미치는 영향요인들을 추출하고 PLS구조방정식으로 수립된 연구모형을 분석하였다. 분석결과 사회적 기업가정신은 사회적 성과에 직접 정(+)의 영향을 미쳤으나 경제적 성과에는유의한 영향을 미치지 못했고, 경쟁자지향성, 부서간협업, 기술지향성은 경제적 성과와 함께 사회적 성과에이중 매개효과가 있는 것으로 나타났다. 고객지향성을 포함한 간접 경로는 유의하지 않은 것으로 나타났다. 연구결과 사회적기업의 자생력과 지속가능성을 위해 시장지향성 및 기술지향성과 같은 전략적 지향성의 중요성이 검증되었으며, 이를 통해 사회적 경제조직 생태계 활성화의 기초자료를 제공하고 정책 담당자와 기업 실무자에게 사회적기업 성공을 위한 통찰력과 시사점이 제공될 수 있기를 기대한다.

Abstract

The purpose of this study is to find ways to enhance economic sustainability from the perspective that economic performance must be a prerequisite for social enterprises to achieve social performance. It aims to present a performance model by verifying the relationship between market orientation and technology orientation, which has been verified in the research field. In order to achieve the purpose of this study, we extracted the factors affecting the social and economic performance of social enterprises by using the raw data of the ʻSocial Value Survey 2021ʼ conducted by the Social Value Research Institute for companies participating in the Social Performance Incentive (SPC). and analyzed the research model established by the PLS-SEM. As a result of the analysis, social entrepreneurship directly had a positive (+) effect on social performance, but did not have a significant effect on economic performance, and competitor orientation, inter-functional coordination, and technology orientation had a dual mediating effect on social performance. Indirect routes including customer orientation were not found to be significant. As a result of the study, the importance of strategic orientation, such as market orientation and technology orientation, was verified for the sustainability of social enterprises. It is hoped that insights and implications will be provided.

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