Case Study on Standards Management : Focused on Small and Mid-sized Businesses
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Standards offer numerous opportunities and benefits not only to provide effective and efficient way for business goals internally, but also to increase company’s competitiveness externally. However SMBs can’t get have benefits from standards management due to lack of resources and awareness. The purpose of this study is to investigate the role of standard management in business hierarchy from SMBs’ cases leading to raising the awareness and providing strategic implications for standards management. The utilization of Standards management was investigated by adopting Anthony framework and Miles and Snow typology targeting SMBs which have awarded the World Standards Day Prize. The results of case study indicated that standards can be used as not only a strategic tool for achieving business goal and but also an effective way for raising brand awareness in global market. This study has originality and practical value in that it enhances the awareness and provides strategic implications for standards management in global business environment.
Abstract
Standards offer numerous opportunities and benefits not only to provide effective and efficient way for business goals internally, but also to increase company’s competitiveness externally. However SMBs can’t get have benefits from standards management due to lack of resources and awareness. The purpose of this study is to investigate the role of standard management in business hierarchy from SMBs’ cases leading to raising the awareness and providing strategic implications for standards management. The utilization of Standards management was investigated by adopting Anthony framework and Miles and Snow typology targeting SMBs which have awarded the World Standards Day Prize. The results of case study indicated that standards can be used as not only a strategic tool for achieving business goal and but also an effective way for raising brand awareness in global market. This study has originality and practical value in that it enhances the awareness and provides strategic implications for standards management in global business environment.
참고문헌 (27)
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