플랫폼을 통한 맞춤형 테마 여행 가이드 서비스 연구
Study on Customized Theme Travel Guide Services through the Platform
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참고문헌
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초록
본 연구는 성장하고 있는 여행 산업과 플랫폼 산업에 있어 국내 및 해외 여행객의 니즈를 파악하고 이를 통해 맞춤형 매칭 플랫폼 서비스를 제안하고자 하였다. 국내 여행 관련 및 전문가 매칭 애플리케이션 사례조사와 국내 10대부터 60대까지 총 106명을 대상으로 설문조사를 진행하였다. 이 조사를 통해서 여행 시 불편한 점과 필요한 니즈를 파악할 수 있었다. 고령사회가 진행되고 있는 만큼 20~30대뿐만 아니라 40~60대 이상까지 포괄할 수 있는 현지 가이드 매칭 플랫폼 서비스를 제안하며 100세 시대에 있어 경쟁력 있는 플랫폼 서비스가 될 것이다. 하지만, 20~60대 이상까지 다소 포괄적인 연령대를 연구한 만큼 차후 연구에서는 40~60대 이상을 대상으로 하는 집중적인 연구가 필요하다.
Abstract
The purpose of this study is to identify the needs of domestic and overseas tourists in the growing travel industry and platform industry and propose a customized matching platform service. A survey was conducted on a total of 106 people from domestic teenagers to 60s or more and case studies with domestic travel related and expert matching application. According to this survey, It was possible to identify the inconveniences and necessary needs during the trip. As the aging society is on the way, It propose a local guide matching platform service that can cover not only 20s and 30s but also 40s ~ 60s, which will be a competitive platform service in the age of 100 years. However, since this study have studied a somewhat comprehensive age range from 20 to 60 years or older, future studies will require intensive research on subjects aged 40 to 60 years or older.
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