국내 여전사의 동남아 주요 4개국 진출전략: 베트남

Abstract

This study examines current macroeconomic and financial market condition, supervisory regulation, and launching strategy in Vietnam for the future developments of the micro-finance industry, which is worried about deterioration of profitability in domestic market due to the cost of borrowing rises resulting from rise in policy rate and market interest rate and intensified competition in the mid-range interest rate loan market. First, the macroeconomy in Vietnam shows stable growth and the domestic market is expected to grow. In aspects of business environment, it has been improving since 2011, but it is still lower than other AESAN countries where economic development has been relatively advanced. Although several korean micro-finance companies have launched in Vietnam, there are other opportunities as considering the achievements of the companies that have launched previously and the growth potential of Vietnamese financial market. The internal strengths of domestic micro-finance companies are that they have a skilled workforce, abundant market experience and business know-how based on their experience in the domestic market and a plenty of Korean companies in various sector has launched in Vietnam. However, the weakness is that domestic micro-finance firms are less well-known than global financial credit firms in the Vietnamese market. External opportunities are Vietnam's stable macroeconomy, high growth potential in the domestic market, and potential improvement in the investment and business environment. External threat is that the investment and business condition are still insufficient compared to other ASEAN countries In addition it is difficult to acquire licenses for establishing a branch of foreign companies in Vietnam, and a lot of time required for the licensing process. The possible strategies for Korean micro-finance firms are that firstly it is necessary to enter the market quickly by linking with domestic companies that have launched in Vietnam. In addition it is needed to preoccupy the market as the competition with global financial institutions in the Vietnamese market is expected to intensify.