패션가발에 대한 인지도 및 선호도에 관한 연구
A Study on the Perception and Preference of the Fashion Wigs
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초록
Recently the number of women concerned of their loss of hair increases more than that of men. Accordingly various kinds of brand new product are being released as solution, among which fashion wig becomes widespread as major division in cosmetic industry. Fashion wig is divided into hair-pieces for stylishness and toupet for treating hair loss. Fashion wig can be used in various service. In this study we researched the ordinary individuals’ perception level and preference degree as to the fashion wig. We analysis the questionnaires by way of the frequencies and crosstabs in SPSS12.0 as to the special characteristics of population statistics. It is found that a lot of people think fashion wig as needful. Women are more interested in it than men, and the highest degree of preference appears among the individuals who are 40~49 years old. The higher education level gets the higher preference degree. In general many people prefer the moderate brown color and the quality of production is considered the most important factor in making decision of purchase. We like to present fashion wig as a necessary part of fashion accessory, rolling as a sensible fashion item. The purpose of this study is to emphasize the need of differential marketing on custom management and the need of specialized knowledge on management for scalp and wig.
Abstract
Recently the number of women concerned of their loss of hair increases more than that of men. Accordingly various kinds of brand new product are being released as solution, among which fashion wig becomes widespread as major division in cosmetic industry. Fashion wig is divided into hair-pieces for stylishness and toupet for treating hair loss. Fashion wig can be used in various service. In this study we researched the ordinary individuals’ perception level and preference degree as to the fashion wig. We analysis the questionnaires by way of the frequencies and crosstabs in SPSS12.0 as to the special characteristics of population statistics. It is found that a lot of people think fashion wig as needful. Women are more interested in it than men, and the highest degree of preference appears among the individuals who are 40~49 years old. The higher education level gets the higher preference degree. In general many people prefer the moderate brown color and the quality of production is considered the most important factor in making decision of purchase. We like to present fashion wig as a necessary part of fashion accessory, rolling as a sensible fashion item. The purpose of this study is to emphasize the need of differential marketing on custom management and the need of specialized knowledge on management for scalp and wig.
참고문헌 (9)
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