미용종사자의 개인적 특성, 환경적 특성이 재무성과에 미치는 영향
Relationships between Individual and Environmental Characteristics of Beauty Service Businesses and Financial Performance
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The purpose of this study is to provide individuals who plan to establish a business in the beauty service industry with practical help by investigating the factors that influence the financial performance of existing business owners. This study used a total of 305 questionnaires that examined individual factors of beauty care workers including creativity, efficacy, and customer service attitudes. Environmental characteristics including the impact of location and competitive strategies on financial performance were also examined. A frequency analysis, exploratory factor analysis, correlational analysis, and hierarchical regression were carried out using SPSS. Results indicated that among individual characteristic variables, creativity and customer service attitude had a statistically significant positive (+) effect on financial performance however efficacy had no significant effect. Among environmental characteristic variables, location had a significant positive effect on financial performance, while competition intensity had a significant negative effect. Overall, the results of this study suggest that an optimal business location, creativity in sales, and a positive customer service attitude are the factors with the greatest influence on financial performance.
Abstract
The purpose of this study is to provide individuals who plan to establish a business in the beauty service industry with practical help by investigating the factors that influence the financial performance of existing business owners. This study used a total of 305 questionnaires that examined individual factors of beauty care workers including creativity, efficacy, and customer service attitudes. Environmental characteristics including the impact of location and competitive strategies on financial performance were also examined. A frequency analysis, exploratory factor analysis, correlational analysis, and hierarchical regression were carried out using SPSS. Results indicated that among individual characteristic variables, creativity and customer service attitude had a statistically significant positive (+) effect on financial performance however efficacy had no significant effect. Among environmental characteristic variables, location had a significant positive effect on financial performance, while competition intensity had a significant negative effect. Overall, the results of this study suggest that an optimal business location, creativity in sales, and a positive customer service attitude are the factors with the greatest influence on financial performance.
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