미용실 종사자들이 두피관리 시술을 기피하는 요인 및 개선방안에 관한 연구

Abstract

As customer’s interest in scalp care is on rise lately, the scalp care treatments show to be increasing not only at beauty shops but also various places such as scalp care center, hospitals and clinics and skin care shops. In the meantime, since the beauty shops do much more on hair-styling and service scalp care service as one of options, they showed the limitation to fail to satisfy the customers enough who want scalp care and have beginning alopecia and the specialty in scalp care of beauty shops became an issue. Therefore, the needs for scalp care as a special service in order to expand the customers with scalp care treatment of beauty shops. To do so, in addition to the recognition survey of the workers for scalp care factors, there is believed to be scalp care avoidance factors recognized by the workers, which led the expansion of scalp care customers to a failure despite of continued education and system at the beauty shop. the problem recognition at the workers avoidance factor of scalp care customers indicated work force lack. The worker’s recognition and the status of the scalp care are to be identified, whereby the purpose of the study was to increase revenue of the beauty shop from continued scalp care and enhance the customer loyalty by making scalp care service active with development of beauty shop’s differentiated care programs and various care manuals so as to meet customer needs as well as to suggest improvement methods of scalp care treatment.