중국 여성의 피부노화지식이 외모관심도와 뷰티관리행동에 미치는 영향
The Effect of Chinese Women's Skin Aging Knowledge on Appearance Interest and Beauty Management Behavior
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초록
The present study aimed to investigate the effect of skin aging knowledge of Chinese women on their appearance interest and beauty management behavior. To this end, a survey was conducted from January 8 to February 21, 2020 among women in their 20s and 40s residing in China, and a total of 614 copies were evaluated. The collected data were analyzed using SPSS WIN 21.0 program. Results showed that the Chinese women's knowledge of skin aging had a positive(+) effect on their appearance interest. Second, the Chinese women's knowledge of skin aging also showed a positive(+) effect on beauty management behavior. Third, the Chinese women's appearance interest showed a positive(+) effect on beauty management behavior. It is expected that our results would serve as basic data for segmentation and establishment of specialized marketing strategies in the beauty industry.
Abstract
The present study aimed to investigate the effect of skin aging knowledge of Chinese women on their appearance interest and beauty management behavior. To this end, a survey was conducted from January 8 to February 21, 2020 among women in their 20s and 40s residing in China, and a total of 614 copies were evaluated. The collected data were analyzed using SPSS WIN 21.0 program. Results showed that the Chinese women's knowledge of skin aging had a positive(+) effect on their appearance interest. Second, the Chinese women's knowledge of skin aging also showed a positive(+) effect on beauty management behavior. Third, the Chinese women's appearance interest showed a positive(+) effect on beauty management behavior. It is expected that our results would serve as basic data for segmentation and establishment of specialized marketing strategies in the beauty industry.
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