증강현실을 기반으로 한 뷰티 관련 가상 피팅 서비스 재이용의도 연구 : 프레즌스와 상호작용성을 중심으로
The Intention to Reuse an Augmented Reality-based Virtual Fitting Service : Focusing on Presence and Interactivity
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초록
The findings of this study confirmed the factors affecting the intention to reuse an augmented reality-based virtual fitting service, focusing on users. The primary results of the study are as follows. First, presence had a positive effect on perceived ease of use. Second, presence had a positive effect on perceived usefulness. Third, interactivity had a positive effect on perceived ease of use. Fourth, interactivity had a positive effect on perceived usefulness. Fifth, perceived ease of use had a positive effect on perceived usefulness. Sixth, perceived ease of use had a positive effect on the intention to reuse. Seventh, perceived usefulness had a positive effect on the intention to reuse.
Abstract
The findings of this study confirmed the factors affecting the intention to reuse an augmented reality-based virtual fitting service, focusing on users. The primary results of the study are as follows. First, presence had a positive effect on perceived ease of use. Second, presence had a positive effect on perceived usefulness. Third, interactivity had a positive effect on perceived ease of use. Fourth, interactivity had a positive effect on perceived usefulness. Fifth, perceived ease of use had a positive effect on perceived usefulness. Sixth, perceived ease of use had a positive effect on the intention to reuse. Seventh, perceived usefulness had a positive effect on the intention to reuse.
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