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고객가치와 멀티 뷰티샵 선택속성 및 고객만족도 간의 영향관계

The Influence Relationship Between Customer Value, Multi-Beauty Shop Selection Attributes, and Customer Satisfaction

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초록

This present study attempted aimed to analyze the influence of customer values on multi-beauty shop selection attributes. and Customer satisfaction and their revisit intention suggest required basic data to set a service direction and develop marketing strategies according to market trends and customer values. An online questionnaire survey was performed against on both men and women in their 10-40s. A total of 400 copies responses were used for final analysis. The collected data were analyzed Data analysis was done via using SPSS 28.0 by. frequency analysis, correlation analysis, and regression analysis using SPSS 28.0 by, and the results found the following: obtained are discussed below. First, customer values had a positive effect on multi-beauty shop selection attributes. Specifically, ‘emotional value’ revealed a negative influence on ‘approaching factor’, while ‘social value’ showed a positive effect on ‘human factor’ and ‘approaching factor’. Second, customer values had a positive influence on customer satisfaction. Third, customer values revealed a positive effect on revisit intention. Fourth, multi-beauty shop selection attributes had a positive influence on customer satisfaction. Fifth, multi-beauty shop selection attributes showed a positive effect on revisit intention. Therefore, based on the results of this study, we aim to provide helpful In conclusion, we believe that the above findings data will be helpful for the future direction of multi-beauty shop development. In addition, it is expected that by analyzing the characteristics of customer value and identifying the selection attributes of multi-beauty shops.

Abstract

This present study attempted aimed to analyze the influence of customer values on multi-beauty shop selection attributes. and Customer satisfaction and their revisit intention suggest required basic data to set a service direction and develop marketing strategies according to market trends and customer values. An online questionnaire survey was performed against on both men and women in their 10-40s. A total of 400 copies responses were used for final analysis. The collected data were analyzed Data analysis was done via using SPSS 28.0 by. frequency analysis, correlation analysis, and regression analysis using SPSS 28.0 by, and the results found the following: obtained are discussed below. First, customer values had a positive effect on multi-beauty shop selection attributes. Specifically, ‘emotional value’ revealed a negative influence on ‘approaching factor’, while ‘social value’ showed a positive effect on ‘human factor’ and ‘approaching factor’. Second, customer values had a positive influence on customer satisfaction. Third, customer values revealed a positive effect on revisit intention. Fourth, multi-beauty shop selection attributes had a positive influence on customer satisfaction. Fifth, multi-beauty shop selection attributes showed a positive effect on revisit intention. Therefore, based on the results of this study, we aim to provide helpful In conclusion, we believe that the above findings data will be helpful for the future direction of multi-beauty shop development. In addition, it is expected that by analyzing the characteristics of customer value and identifying the selection attributes of multi-beauty shops.

참고문헌 (34)

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