Marketing Practices and Value-Added Fish Product in East Indonesia
2
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Purpose: This study assesses the marketing practices and value-added fish products under the Coral Reef Rehabilitation and Management Program (COREMAP) in East Indonesia. Research design, data and methodology: This study gathered qualitative and quantitative data through i) focus group discussions (FGD) with fishers, traders and COREMAP officers, ii) surveys and iii) interviews with fishermen and traders. This study surveyed 714 households (365 in COREMAP and 349 in non-COREMAP) and 33 traders (17 in COREMAP and 16 in non-COREMAP) using structured questionnaires between January and March 2016. This study used Shepherd’s Index to estimate the marketing efficiency for each stage of the marketing channel. For value-added fish products, the value is determined by the difference between processed output and the raw product used. Results: Marketing cost in the non-COREMAP area was more efficient than in COREMAP as indicated by lower operational cost and higher selling price. However, no value-added fish products were produced in the non-COREMAP area. This study noted a lower catch in COREMAP area, which implies COREMAP program successfully reduced fishing pressure. Conclusions: This study identified poor infrastructure and the limited market as the major problems in developing value-added fish products in both COREMAP and non-COREMAP area.
Abstract
Purpose: This study assesses the marketing practices and value-added fish products under the Coral Reef Rehabilitation and Management Program (COREMAP) in East Indonesia. Research design, data and methodology: This study gathered qualitative and quantitative data through i) focus group discussions (FGD) with fishers, traders and COREMAP officers, ii) surveys and iii) interviews with fishermen and traders. This study surveyed 714 households (365 in COREMAP and 349 in non-COREMAP) and 33 traders (17 in COREMAP and 16 in non-COREMAP) using structured questionnaires between January and March 2016. This study used Shepherd’s Index to estimate the marketing efficiency for each stage of the marketing channel. For value-added fish products, the value is determined by the difference between processed output and the raw product used. Results: Marketing cost in the non-COREMAP area was more efficient than in COREMAP as indicated by lower operational cost and higher selling price. However, no value-added fish products were produced in the non-COREMAP area. This study noted a lower catch in COREMAP area, which implies COREMAP program successfully reduced fishing pressure. Conclusions: This study identified poor infrastructure and the limited market as the major problems in developing value-added fish products in both COREMAP and non-COREMAP area.
참고문헌 (15)
- Aidoo, R., "Estimation of Margins and Efficiency in the Ghanaian Yam Marketing Chain", Asian Journal of Agriculture and Rural Development, 2(2), pp.226~234 (2012)
- Edward H Allison, "The livelihoods approach and management of small-scale fisheries", Marine Policy, 25(5), pp.377~388 (2001), Elsevier BV[DOI]
- Arthur, R. I., "Poverty Reduction through Sustainable Fisheries: Emerging Policy and Governance Issues in Southeast Asia", pp.15~39 (2008), Institute of Southeast Asian Studies
- Christophe Béné, "When Fishery Rhymes with Poverty: A First Step Beyond the Old Paradigm on Poverty in Small-Scale Fisheries", World Development, 31(6), pp.949~975 (2003), Elsevier BV[DOI]
- Christophe Béné, "Poverty in small-scale fisheries", Progress in Development Studies, 11(2), pp.119~144 (2011), SAGE Publications[DOI]
- Budi, W., "Value-Added Business Based on Small Scale of Fisheries: A Case Study on Northern and Southern Coasts of Java (Lamongan and Pelabuhanratu Regency), Indonesia", International Journal of Scientific & Technology Research, 5(2), pp.134~139 (2016)
- Chongela, J., "Marketing Efficiency of Agri-Food Along The Agri-Food Supply Chain in Tanzania" (2013)
- Does coral reef rehabilitation and management help local people? A study from Indonesia, "Hidayat, S.", Economy and Environment Program for Southeast Asia, ~ (2016)
- Jacinto, E. R., "Small-Scale Fisheries Management: Frameworks and Approaches for the Developing World", pp.160~177 (2011)[DOI]
- Janifa, U.A., "Analysis of Marketing Function, Marketing Efficiency and Spatial Co-Integration of Rohu (Labeo Rohita)Fish in some selected areas of Bangladesh", European Journal of Business and Management, 03(03) (2014), OMICS Publishing Group[DOI]
- "Manual on Value Chain Analysis and Promotion. Regional Training on Value Chain Analysis September 2012, Project ref. N° SA-4.1-B20, A project by Pescares Italia and funded by European Union" (2012)[URL]
- "Greening the Mediterranean fisheries: Tentative Assessment of The Economic Leeway" (2013)[URL]
- "A guide to marketing costs and how to calculate them" (2007)[URL]
- "Using Value Chain Approaches in Agribusiness and Agriculture in Sub-Saharan Africa" (2007)[URL]
- "Implementation Completion and Results Report (TF-26799, IBRD-47400, IDA-39100, TF-53350). Coral Reef Rehabilitation and Management Project (Phase II)" (2012)[URL]