Рекламные тексты с позиции межкультурной коммуникации
Advertising texts from the perspective of intercultural communication
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Given clause is devoted to a question connected to features of translation of the advertising texts in aspect of the intercultural communications are considered. The integration of information space conducts to condensation of an information flow, abundance by foreign of cultural products, that does to the urgent analysis of features of intercultural perception of advertising and complexities arising while translating of the advertising messages. The advertising not only transfers the information on the goods from the manufacturer to the consumer, but also influences formation of sight on the world of the addressee.
Abstract
Given clause is devoted to a question connected to features of translation of the advertising texts in aspect of the intercultural communications are considered. The integration of information space conducts to condensation of an information flow, abundance by foreign of cultural products, that does to the urgent analysis of features of intercultural perception of advertising and complexities arising while translating of the advertising messages. The advertising not only transfers the information on the goods from the manufacturer to the consumer, but also influences formation of sight on the world of the addressee.