백제문화제의 정체성과 도시브랜딩 - 회고와 전망을 중심으로 -
The Identity of Baekje Cultural Festival and City-branding: with a Focus on Its Retrospect and Prospect
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Baekje Cultural Festival in Buyeo and Gongju is regarded as one of the three major historical & cultural festivals together with Silla Cultural Festival in Gyeongju and Gaecheon Art Festival in Jinju. Baekje Cultural Gestival has consistently developed and secured its reputation as a historical & cultural festival since 1955. However, it reveals that there is still hardship both in quality and quantity. For this reason, this study investigates the identity and confronting issues of Baekje Cultural Festival by examining its history. According to the existing study, the mixture of various recognitions and needs in the tripartite structure of administration, civilians, and professionals makes Baekje Cultural Festival drift between a historical ritual and practical open festival. From a perspective of city branding based on the understanding of the situation, this study seeks to improve Baekje Cultural Festival, overlooking the mutual relationship between the two cities, Buyeo and Gongju.
Abstract
Baekje Cultural Festival in Buyeo and Gongju is regarded as one of the three major historical & cultural festivals together with Silla Cultural Festival in Gyeongju and Gaecheon Art Festival in Jinju. Baekje Cultural Gestival has consistently developed and secured its reputation as a historical & cultural festival since 1955. However, it reveals that there is still hardship both in quality and quantity. For this reason, this study investigates the identity and confronting issues of Baekje Cultural Festival by examining its history. According to the existing study, the mixture of various recognitions and needs in the tripartite structure of administration, civilians, and professionals makes Baekje Cultural Festival drift between a historical ritual and practical open festival. From a perspective of city branding based on the understanding of the situation, this study seeks to improve Baekje Cultural Festival, overlooking the mutual relationship between the two cities, Buyeo and Gongju.
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