A Study on the Success Factors of the B2B E-marketplace
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Recently, e-marketplace has developed rapidly in the field of international trade. Under this circumstance, it is necessary to give several alternatives for the development of Korea e-marketplace through the strengths analysis of the leading Chinese e-marketplace in order to improve the competitive strengths and services of Korea e-marketplace. Therefore, the objective of this paper is to find out the success factors of the e-marketplace in Korea with special focus on the analysis of leading B2B e-marketplace (Alibaba.com) in China. Based on the literature review, a model is developed for evaluating the success of e-marketplace(Information Quality, Service Quality, System Quality, Trust, Compatibility) and provides five hypothesizes. Online survey was conducted in the process of data collection after discussion of the initial edition questionnaire and pilot study, finally, 118 usable responses for testing the model were received. The results of our paper indicated that information quality, system quality, trust and compatibility have a significantly positive influence on use, but only the service quality was not accepted.
Abstract
Recently, e-marketplace has developed rapidly in the field of international trade. Under this circumstance, it is necessary to give several alternatives for the development of Korea e-marketplace through the strengths analysis of the leading Chinese e-marketplace in order to improve the competitive strengths and services of Korea e-marketplace. Therefore, the objective of this paper is to find out the success factors of the e-marketplace in Korea with special focus on the analysis of leading B2B e-marketplace (Alibaba.com) in China. Based on the literature review, a model is developed for evaluating the success of e-marketplace(Information Quality, Service Quality, System Quality, Trust, Compatibility) and provides five hypothesizes. Online survey was conducted in the process of data collection after discussion of the initial edition questionnaire and pilot study, finally, 118 usable responses for testing the model were received. The results of our paper indicated that information quality, system quality, trust and compatibility have a significantly positive influence on use, but only the service quality was not accepted.
참고문헌 (26)
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