미·중 갈등 속 중국의 디지털 전환과 글로벌화 전략에 관한 연구

Abstract

Purpose: This study first examines the current status and changes in major policies regarding digital transformation in China, and analyzes the globalization strategy of Chinese digital companies. It then aims to predict the future global digital ecosystem and its current implications for our industry. Composition/Logic: Chapter 1 presents the purpose of this study, Chapter 2 explores the development status and major policies of the digital economy, while Chapter 3 analyzes the strategies that China wants to adop under the global technology hegemony competition, focusing on China's China’s digital silk road strategy and the globalization strategies of digital companies. Finally, we analyzed the characteristics and implications of China's digital transformation and propose recommendations for our policy. Findings: China’s digital transformation has accelerated rapidly and is now expanding beyond its domestic market to overseas markets. In particular, the globalization strategy of Chinese digital companies has not been dampened. but, rather, has been accelerating since the U.S.-China dispute. The U.S. has been expanding sanctions on digital technologies, such as artificial intelligence semiconductors and quantum communication, since last year, but China is accelerating its overseas expansion, based on its competitiveness in the field of digital service platforms. In particular, Chinese companies have already outperformed U.S. companies in some indicators, such as cloud services and fintech. In particular, in Southeast Asia, Alibaba, Tencent, and Huawei operate more cloud centers than Amazon Web Services (AWS), Microsoft (MS) Azure, and Alphabet’s Google Cloud, respectively. China is expanding its Chinese digital ecosystem globally by utilizing the Digital Silk Road Strategy (DSR) in the digital service area where it holds a competitive advantage. On the other hand, in the field of technology inferiority, foreign investment to absorb technology is expanding by continuously acquiring technology companies through M&A. Therefore, even if both, the U.S.-China dispute and technology competition, intensify in the future, China's digital transformation and digital companies' overseas expansion are expected to accelerate. It is important to establish a strategy for our industry to respond to the global digital market, which is being reorganized as China accelerates digital transformation and expands global markets. Originality/Value: Unlike previous studies, this paper studied the characteristics of China's digital transformation focusing on new technologies such as AI. In particular, through a case analysis of the globalization efforts of Chinese digital companies after the U.S.-China conflict, this paper has academic value and meaning in that it derived the implications of China's strategy in the era of global technology hegemony