Politicizing Popular Songs: Understanding Emotional Responses to Popular Songs in Presidential Elections
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Keeping up with United States presidential campaigns today, it is not uncommon to find some artist censuring a candidate for using their popular song as a campaign song. Just this past year, Neil Young, Michael Stipe of R.E.M., and Brian May of Queen spoke out against president elect Donald Trump’s use of their songs at campaign events. One reason for refusing this publicity is that Trump’s usage of the song colors later hearings of the song; emotional response to the song is conditioned over time by the song’s lyrics, the artist’s image, its association with the values of the listening community, contexts in which it is played, and the musical elements of the song. So when Donald Trump uses Neil Young’s “Rockin’ in the Free World,” the song’s ironic chorus becomes an invitation to be comfortable with the current status quo, given that the context in which the community will hear it is against Donald Trump’s “Make America Great Again” rhetoric. In this paper, I will examine the ways in which a song’s meaning is reconstituted when played in presidential campaigns by looking at how the song fits into the overall rhetoric of the campaign and by looking at the artist’s values and communities’ values that surrounded the song before its political usage.
Abstract
Keeping up with United States presidential campaigns today, it is not uncommon to find some artist censuring a candidate for using their popular song as a campaign song. Just this past year, Neil Young, Michael Stipe of R.E.M., and Brian May of Queen spoke out against president elect Donald Trump’s use of their songs at campaign events. One reason for refusing this publicity is that Trump’s usage of the song colors later hearings of the song; emotional response to the song is conditioned over time by the song’s lyrics, the artist’s image, its association with the values of the listening community, contexts in which it is played, and the musical elements of the song. So when Donald Trump uses Neil Young’s “Rockin’ in the Free World,” the song’s ironic chorus becomes an invitation to be comfortable with the current status quo, given that the context in which the community will hear it is against Donald Trump’s “Make America Great Again” rhetoric. In this paper, I will examine the ways in which a song’s meaning is reconstituted when played in presidential campaigns by looking at how the song fits into the overall rhetoric of the campaign and by looking at the artist’s values and communities’ values that surrounded the song before its political usage.
참고문헌 (16)
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