서비스블루프린트를 적용한 할랄식 한식당 구축 제안연구

Abstract

The aim of this study is to propose a model of Korean model of Halal Korean restaurant which can be found by Islam tourists to Busan. As materials and methods, Korean restaurant 'Bapsang' in Busan and Halal restaurant 'Sangam' were selected. Then those were compared and analyzed by using service blueprint of Lovelock and interview was conducted based on the survey results of taste, space and service. Finally, imagemap research was conducted. Proposals for Halal Korean restaurant through this study are as follows: Above all, trust in food components should be the first. Second, as elements for taste, menus including Korean and Southeast Asian food and opportunity for tasting Korean traditional refreshments were preferred. Third, as the spatial position element, restaurant overlooking the beach or the city was selected and individual room to have a meal and pray together was preferred. Additionally, small space with separate shower and washstand to wash up before praying and experience space to learn Korean culture and souvenir corner were preferred. Fourth, some other prime elements were found out : An English-speaking person and Muslim cook should be staffed. Sanitary wipes before/after the meal and prayer rug should be offered. In this study, a model of Halal Korean restaurant was proposed for Muslims to visit Busan through service design methodology. For further steps, future research will be expanded to various fields like methods for transportation and storage of Halal food, Muslims tourism service area and hotels serving Halal food, etc.