의사결정나무 모형을 이용한 병원 선택요인에 관한 연구
A Study of Hospitals Selection Factors Through Decision Tree Model
1
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Taking into account services and qualities associated with their tangible and intangible assets, investigating particular relationships between clients’ choices for certain hospitals and their chosen hospitals’ servicescape. In this vein, this study intends to deliver the following purpose. First, the study ferrets out what aspects and demographical factors have an effect on consumers’ preference for selecting particular hospitals. Then, it analyzes the level of servicescape and quality of hospitals in accordance with consumers’ preference different types of hospitals. Results from this analysis, in turn, provide practical views on optimal levels of hospitals’ servicescape, which is the primary purpose of this study. This sort of study addresses more specified needs and wants of consumers of medical services, thereby serving as a vital tool for hospitals to ameliorate their medical practices/services and suggest appropriate medical facility usage to their customers. The significant implication of this study points out how demographical properties affect medical service users’ preference mechanism in choosing hospitals. Hence, results from the study are anticipated to facilitate decision makings of the marketing work force in the health industry and can be specially utilized as a source for implementing segmentations within the industry. The methodology used for the research is the decision-making-tree model. The decision-making tree categorizes massive data sets into a few groups and is one of those methodologies that are suitable for forecasting future conditions of selected subjects of interest. While principles and systematic orders derived from the model could readily be understood, there happen to add unnecessary leaves in formulating the tree or there occur misclassifications on the onset of sorting branches
Abstract
Taking into account services and qualities associated with their tangible and intangible assets, investigating particular relationships between clients’ choices for certain hospitals and their chosen hospitals’ servicescape. In this vein, this study intends to deliver the following purpose. First, the study ferrets out what aspects and demographical factors have an effect on consumers’ preference for selecting particular hospitals. Then, it analyzes the level of servicescape and quality of hospitals in accordance with consumers’ preference different types of hospitals. Results from this analysis, in turn, provide practical views on optimal levels of hospitals’ servicescape, which is the primary purpose of this study. This sort of study addresses more specified needs and wants of consumers of medical services, thereby serving as a vital tool for hospitals to ameliorate their medical practices/services and suggest appropriate medical facility usage to their customers. The significant implication of this study points out how demographical properties affect medical service users’ preference mechanism in choosing hospitals. Hence, results from the study are anticipated to facilitate decision makings of the marketing work force in the health industry and can be specially utilized as a source for implementing segmentations within the industry. The methodology used for the research is the decision-making-tree model. The decision-making tree categorizes massive data sets into a few groups and is one of those methodologies that are suitable for forecasting future conditions of selected subjects of interest. While principles and systematic orders derived from the model could readily be understood, there happen to add unnecessary leaves in formulating the tree or there occur misclassifications on the onset of sorting branches
참고문헌 (26)
- 김양균, "소비가치 이론을 이용한 의료소비자의 의료기관 선택 요인 분석 : 중소병원, 종합병원, 대형종합병원 비교 중심으로", 품질경영학회지, 37(4), pp.71~86 (2009), 한국품질경영학회
- 김영훈, "병원서비스리더 특성에 따른 서비스스케이프 정보관리 수준에 관한 연구", e-비즈니스연구, 10(2), pp.189~205 (2009), 국제e-비즈니스학회
- 김철원, "박람회의 물리적 환경이 고객 만족과 재 방문, 그리고 구전에 미치는 영향 2003년 고양시 꽃 박람회를 중심으로", 관광학연구, 27(3), pp.79~95 (2003), 한국관광학회
- 김은희, "병원의 특성에 따른 의료소비자의 병원선택 요인에 관한 연구: 의료광고 시사점을 중심으로", 한국심리학회지: 소비자·광고, 10(3), pp.401~417 (2009), 한국소비자·광고심리학회
- 김홍범, "케이터링 산업에 있어서의 식공간 연출에 대한 지각이 이용객 만족에 미치는 영향", 외식경영연구, 11(4), pp.335~353 (2008), 한국외식경영학회
- 류정걸, "종합병원의 전문의 수가 경영성과에 미치는 영향", 병원경영학회지, 13(4), pp.1~26 (2008), 한국병원경영학회
- 박기용, "의사결정나무모형을 이용한 레스토랑 프랜차이즈 가맹자의 선택요인에 관한 연구", 호텔경영학연구, 15(4), pp.105~117 (2006), 한국호텔외식경영학회
- 배준호, "호텔 한식 레스토랑 이용객의 LOHAS인식과 서비스스케이프 지각 차이에 관한 연구 : 서울 특1급 한식 레스토랑을 중심으로", 외식경영연구, 12(4), pp.173~191 (2009), 한국외식경영학회
- 전재균, "서비스스케이프(Servicescape)가 전반적 만족도에 미치는 영향에 관한 연구 : 호텔레스토랑과 패밀리레스토랑을 중심으로", 호텔관광연구, 11(1), pp.58~69 (2009), 한국호텔관광학회
- 전현모, "와인바의 서비스스케이프가 점포이미지, 고객만족에 미치는 영향", 외식경영연구, 12(2), pp.183~203 (2009), 한국외식경영학회
- 조우제, "외식소비자의 물리적 환경지각이 서비스품질 평가에 미치는 영향 -호텔레스토랑의 물리적 환경 변수를 중심", 한국조리학회지, 10(1), pp.203~213 (2004)
- 지성구, "소매점 고객의 자발적 행동의도", 유통연구, 13(3), pp.79~99 (2008), 한국유통학회
- 황규선, "호텔연회의 식공간 연출과 테이블 데커레이션이 고객만족과 재방문에 미치는 영향", 관광연구저널, 22(2), pp.353~366 (2008), 한국관광연구학회
- Bitner, M. J, "Servicescapes: The impact of physical surroundings on customers and employees", Journal of marketing, 56, pp.57~71 (1992)
- Creyer, E.H, "The influence of firm behaviour on purchase intention: do consumers really care about business ethics", Journal of Consumer Marketing, 14(6), pp.421~433 (1997)
- David, P., "Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model", Journal of Public Relations Research, 17(3), pp.291~313 (2005)
- Dick, "Customer loyalty: Toward an integrated conceptual framework", Journal of the Academy of Marketing Science, 22, pp.99~113 (1994)
- Donovan, Robert J., "Store Atomosphere: An Environmental Psychology Approach", Journal of Retailing, 58(Spring), pp.34~57 (1982)
- Dulce Salmonesa, "Comparative culturing of Pleurotus spp. on coffee pulp and wheat straw: biomass production and substrate biodegradation", Bioresource Technology, 96(5), pp.537~544 (2005)
- La Barbera, P, "A longitudinal assessment of consumer satisfaction", dissatisfaction, 1983, pp.20, 393~404
- Maria Soledad Rodríguez Gonzáleza, Constantino Arce Fernández and Jose Manuel Sabucedo Cameselle, "Empirical Validation Of A Model Of User Satisfaction With Buildings And Their Environments As Workplaces", Journal of Environmental Psychology, 17(1), pp.69~74 (1997)
- Kotler,Philip, "Atomspherics as a marketing Tool", Journal of Retailing, 49(Winter), pp.48~64 (1973)
- Kotler, B. P., "Environmental heterogeneity and the coexistence of desert rodents", Annual Review of Ecology and Systematics, 19, pp.281~307 (1988)
- Russell, J. A., "The affective quality attributed to environments: A factor analytic study", Environment and Behavior, 13, pp.259~288 (1981)
- Sen S, "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility", Journal of Marketing Research, 38, pp.225~243 (2001)
- Zeinthaml, "The behavioral consequences of service quality", Journal of marketing, 60, pp.31~46 (1996)