최신 모바일 기술에 대한 기대감/수용도에 관한 연구 -MICE 산업에서의 Smart Phone 이용을 중심으로-
A study of expectations and acceptance levels for latest mobile technologies:Focusing on the use of smart phones in the MICE industry
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The MICE industry has changed and grown with the progress of mobile technology. In those trends of the MICE industry, this study attempted to identify the purposes of using the latest technologies and the attitudes to accepting them and examine the effects of self-efficacy and technological innovation on the attitudes to acceptance of the latest mobile technologies, based on the technology acceptance model (TAM) which is most widely used to explain the acceptance of information technology. In addition, the study conducted an empirical analysis of differences between two groups-students and adults. The study results showed that only the sense of self-efficacy had an influence on the acceptance attitudes unlike in other technology acceptance models, and the comparison between the two groups found that adults were more influenced by an external environment than students. This suggests that in terms of the acceptance of mobile technologies in the MICE industry, the technology acceptance model's hypothesis will be significant for self-efficacy but insignificant for technology innovation. Therefore, found as a result of this study, the level of latest-technology acceptance in the MICE industry could be used as a critical variable in analyzing users' acceptance levels of and needs for a variety of new technologies to emerge from the industry in the future.
Abstract
The MICE industry has changed and grown with the progress of mobile technology. In those trends of the MICE industry, this study attempted to identify the purposes of using the latest technologies and the attitudes to accepting them and examine the effects of self-efficacy and technological innovation on the attitudes to acceptance of the latest mobile technologies, based on the technology acceptance model (TAM) which is most widely used to explain the acceptance of information technology. In addition, the study conducted an empirical analysis of differences between two groups-students and adults. The study results showed that only the sense of self-efficacy had an influence on the acceptance attitudes unlike in other technology acceptance models, and the comparison between the two groups found that adults were more influenced by an external environment than students. This suggests that in terms of the acceptance of mobile technologies in the MICE industry, the technology acceptance model's hypothesis will be significant for self-efficacy but insignificant for technology innovation. Therefore, found as a result of this study, the level of latest-technology acceptance in the MICE industry could be used as a critical variable in analyzing users' acceptance levels of and needs for a variety of new technologies to emerge from the industry in the future.
참고문헌 (38)
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