인센티브 관광을 통한 참가동기가 매력성, 만족에 미치는 영향 -성지순례관광을 중심으로-
Influence on Attractiveness and Satisfaction through the Participation in an Incentive travels -Focused on the Pilgrimage-
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This research is based on the ratio of collecting the data from the ‘Pilgrims’. The Value of ‘Attractiveness’ could be settled by a previous ‘Participation Motive’, and by an motivational insight of the ‘Pilgrims’, to get the more sensation about the ‘Piety’ were more significantly important. Furthermore, by having a basic knowledge about the ‘Pilgrimage’, every second and also the outcome of the itinerary has been more gratifying. That could settled down as fostering the ‘Pilgrimage’ by giving and planning some information, which contains the appropriate goods or the prices, etc., to the Product Planner and the Travel agency also. As this research is separating the ‘Pilgrimage’ as two sections, which could be parted as ‘Environmental Satisfaction’ or the ‘Religious Satisfaction’, I could realize that the later one was making the more gratification. This has led the researcher to understand that the religious people’s ‘Satisfaction’ regarding to a ‘Participation motive’ is deeply depending on the ‘Purpose(Goal)’ and the ‘Motive’. And this information has been the basic data for the researcher to admit the product planning to be made variously by ‘Course & Level’ and the ‘Type of the Product’.
Abstract
This research is based on the ratio of collecting the data from the ‘Pilgrims’. The Value of ‘Attractiveness’ could be settled by a previous ‘Participation Motive’, and by an motivational insight of the ‘Pilgrims’, to get the more sensation about the ‘Piety’ were more significantly important. Furthermore, by having a basic knowledge about the ‘Pilgrimage’, every second and also the outcome of the itinerary has been more gratifying. That could settled down as fostering the ‘Pilgrimage’ by giving and planning some information, which contains the appropriate goods or the prices, etc., to the Product Planner and the Travel agency also. As this research is separating the ‘Pilgrimage’ as two sections, which could be parted as ‘Environmental Satisfaction’ or the ‘Religious Satisfaction’, I could realize that the later one was making the more gratification. This has led the researcher to understand that the religious people’s ‘Satisfaction’ regarding to a ‘Participation motive’ is deeply depending on the ‘Purpose(Goal)’ and the ‘Motive’. And this information has been the basic data for the researcher to admit the product planning to be made variously by ‘Course & Level’ and the ‘Type of the Product’.
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